Providing free sample packs is one of the most effective and well-proven methods of finding new customers. They are a relatively inexpensive way to promote your product and overcome customers price objections. Below you can learn more about how trial packs work and why they should be considered an essential part of any marketing strategy.
Sample Packs In Marketing
Typically most companies use a sample pack that is a smaller version of a product that they already sell. For example, a company that sells moisturizer may give away a smaller inexpensive pouch of that same product. Another example would be a health bar company that provides a smaller of the bar.
In some cases, it may not possible to give away a smaller version of the product. Products such as computer equipment, cell phones, automobiles or home accessories can not be reduced to sample size. In this case, the free sample may be an ancillary products to the main product that you are selling. For example, a sports goods manufacturer might give away a pouch of sports nutrition powder as a compliment to their main product line.
Giving away samples has a number of advantages when promoting an existing or new product line. Here are some of the reasons why the use of trial packs in marketing works so well:
Overcome Price Objections
Getting the customer to try new product can be difficult. Customers are often unwilling to pay for an unfamiliar product. By giving away a small sample you can overcome price objections and get the customer to try the new product. Once a customer has tried the product, and can understand it’s benefits, they are much more likely to pay for the full priced version.
Increased Brand Awareness
A free trial pouch is an excellent way of developing brand awareness for a product. Giving away free sample either through media, mail or at an event is an excellent way of introducing your product to a wider audience.
Create Word-of-Mouth Advertising
Complimentary samples are an excellent way to get people to start talking about your product. Who doesn’t like free? Customers who use a trial pack will often talk about it with their friends, family or co-workers. This is an effective way of building invaluable word-of-mouth advertising.
Giving away product is one of the best ways of creating brand awareness and for finding new customers that may otherwise not have tried your items. If you want more customers then you should consider the benefits of adding sample packs to your overall marketing strategy.
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