Tips for Starting a Winning Food Business

15 October 2013
Posted by Aaron Thomas

Food Packaging

Many people who have a talent for preparing scrumptious meals also dream for a winning food business. If you want to start a food business, there are some key requirements you will have to fulfill before you get a license from FDA. These requirements depend on what type of food you want to sell and where you will sell it among other factors.

Having a cooking skill or passion is not enough to make you successful in the food industry. Instead, having a comprehensive plan that is well researched can put you on the right track for success. Once you have prepared the plan you can go ahead and register the business. Also remember to get necessary training and tools.

Below we will look at some of the questions you should ask yourself to help you start a winning food business.

Research Your Food Business

Do you have a market for your food product?

Do a little research and find out whether your food product can sell in your niche. Find out what other competing businesses are doing and improve on it to attract more customers. Note that you can only sell what consumers want not what you like cooking.

Q: What is the best location for your food business?

You may want to find a location that is near your intended market. To get as many customers as possible, it would be wise to locate your business where most commercial activities happen or transportation is cheaper. It is also important to find a location that you are more comfortable working in for you to be more productive.

Q: Which food making supplies and equipment do you need?

Imagine a situation where you have all the supplies for baking a cake but you don’t have a baking pan. To avoid this, make a checklist of all the equipment and supplies you will need for your business. Take time to research online for the appropriate things you will need and use the information to create a checklist. Your list could include bowls, baking dishes, strainers, spoons, mixers, measuring items and so on. The list of items will depend on the type of food you want to prepare.

Q: Outsource or do it yourself?

Do you want to cook and package your products yourself or outsource? There are professional kitchens across the country that can cook and package your food or you can buy raw materials and ship them to a contract packager. A contract packager like Aaron Thomas can take your product and wrap it like a candy bar, fill it into sticks, pouch it like spice packs or pack it into plastic bottles like protein powder.

Q: How can you market your food business?

When you want to market your food product consider how your product is different from or better than other similar products in the market. Make sure you highlight these differences in your marketing campaign so that you can attract customers. Start by testing out your product in a farmers market to help you meet people and get feedback on your food product. Then take pictures of your food products and promote them online. Make sure you use an online platform that many of your potential customers can easily access.

Once you have taken all the necessary steps, you may want to open your business and wait for your first winning sale.

Though the questions above are not exhaustive, they can help you create a good strategy for starting a winning food business.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.