Printed Bundle Wrapping Packaging Services Æ÷Àå Àμ⠲¸ Æ÷Àå ¼ºñ½º
September 1, 2008 2008³â 9¿ù 1ÀÏ
Looking for the ¡°next big thing¡± in packaging? "´ÙÀ½ Å« °Í"Æ÷Àå¿¡ ¿øÇϽʴϱî? How about big things in printed bundle wrapped packages! Àμ⠹øµé¿¡ ´ëÇØ Å« °ÍµéÀ» ÆÐŰÁö·Î Æ÷ÀåÇÏ´Â ¹æ¹ý!
Food and beverage companies are using colorful graphics to package their large and bulky items in bold new ways. À½½Ä ¹× À½·á ¾÷üµéÀº ´ë´ãÇÏ°í »õ·Î¿î ¹æ½ÄÀ¸·Î ºÎÇǰ¡ Å©°í Ç׸ñÀ» ÆÐŰÁö·Î È·ÁÇÑ ±×·¡ÇÈÀ» »ç¿ëÇϰíÀÖ½À´Ï´Ù. You may already be familiar with trays of bottled water engulfed in printed film bearing the likeness of beautiful mountains or picturesque island scenes. ´ç½ÅÀº ÀÌ¹Ì »ý¼ö Çʸ§¿¡ ÀμâµÈ ±×¸² °°ÀÌ ¾Æ¸§´Ù¿î »ê¼ÓÀ̳ª ¼¶À» Èí»çÇÑ Àå¸éÀÇ º£¾î¸µ Àá°å½À´Ï´ÙÀÇ Àï¹Ý¿¡ Àͼ÷ÇÑÀÖÀ» ¼öÀÖ½À´Ï´Ù. But and more and more products are switching to printed bundle film every day. ±×·¯³ª Á¡Á¡ ´õ ¸¹Àº Á¦Ç° ¹øµéÀ» Çʸ§¿¡ ÀμâµÈ ¸ÅÀÏ ÀüȯµË´Ï´Ù. Soon you may see cans of soup, packs of soda and beer, and even items such as kitty litter bundle wrapped in printed film. °ð ´ç½ÅÀº ¼öÇÁ ±øÅëÀ» º¼ ¼öÀÖ½À´Ï´Ù, ź»ê À½·á¿Í ¸ÆÁÖ¿Í °°Àº ¾ß¿Ë¾Æ ¾²·¹±â¸¦ ¹ö¸®Áöµµ ¹øµé Ç׸ñ ÆÑ¿¡ ÀμâµÈ Çʸ§¿¡ ½Î¿©ÀÖ´Ù.
Why? ¿Ö? The visual impact the packaging has on the consumer is the driving force behind this new wave of multi-packing. Æ÷ÀåÀº ¼ÒºñÀÚ¸¦ °¡Áö°íÀÖ´Â ´Ù±¹Àû ±â¾÷ÀÇ ½Ã°¢Àû Ãæ°ÝÀÌ »õ·Î¿î ¹°°á - Æ÷Àå ¿øµ¿·ÂÀÌ´Ù. People are buying it. »ç¶÷µéÀÌ ±×°ÍÀ» ±¸ÀÔÇÏ´Â °Í°ú °°½À´Ï´Ù.
But is ÇÏÁö¸¸ bundle wrapping ¹øµé Æ÷Àå in printed film right for your product? ¿À¸¥ÂÊ¿¡ ´ëÇÑ ±ÍÇÏÀÇ Á¦Ç° Àμâ Çʸ§?
You will want to examine the cost of using printed film. ³×°¡ Çʸ§À» »ç¿ëÇÏ¿© Àμ⠺ñ¿ëÀ» °ËÅäÇϰíÀÚÇÑ´Ù. Minimum film orders are usually in the tens of tons and typical production runs are in the tens of thousands. »ý»ê ¿î¿µÀÇ ÃÖ¼Ò ¼ö¸¸ tÀÇ ÀüÇüÀûÀÎ ¸í·ÉÀº ÁÖ·Î ¿µÈ ¼öõ¸¸¿¡ÀÖ½À´Ï´Ù. Also, depending on the packaging, the cost of film may be more or less than your existing packaging solution. ¶ÇÇÑ, ±âÁ¸ÀÇ ÆÐŰ¡ ¼Ö·ç¼ÇÀº ÆÐŰ¡¿¡ µû¶ó, ¿µÈÀÇ ºñ¿ëº¸´Ù ´õ ¸¹À» ¼öÀÖ½À´Ï´Ù.
And then you have to consider the impact new packaging could have on your sales. ±×¸®°í ³ª¼ ´ç½ÅÀÇ ÆÇ¸Å¿¡ ¿µÇâÀ» ¹ÌÄ¥ ¼öÀÖ´Â »õ·Î¿î ÆÐŰ¡À» °í·ÁÇØ¾ß¸¸ÇÕ´Ï´Ù. For example, if you sell soda, you may determine that the cost of printed film is more than plastic rings, but the graphic impact may move product off the shelves quicker for just few pennies more. ź»ê À½·á¸¦ ÆÇ¸ÅÇÏ´Â °æ¿ì ¿¹¸¦ µé¾î, Àμâ Çʸ§ÀÇ ºñ¿ëº¸´Ù ÇÃ¶ó½ºÆ½ °í¸®ÀÌÁö¸¸, °áÁ¤ÇÒ ¼öÀÖ´Â ±×·¡ÇÈ È¿°ú°¡ Áø¿´ë¿¡¼ ¸î µ¿ÀüÀ» ´õ »¡¸® Á¦Ç°À» À̵¿ÇÒ ¼öÀÖ½À´Ï´Ù.
Hands down the printed polyethylene wins over chipboard and corrugated cases or trays for visual impact. chipboard¿Í »ç°ÇÀ̳ª ½Ã°¢¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» Á¢½Ã À§¿¡ corrugated Æú¸®¿¡Æ¿·» Àμ⠽ ³»·Á ¼Õ. Perhaps by switching to bundle film with a great graphic design, your products will fly out of the coolers and off the pallets faster your competitor¡¯s products that are still packaged in plain-Jane trays or clear shrinkable film. ¾Æ¸¶µµ ¿µÈ¿¡ Å« ±×·¡ÇÈ µðÀÚÀΰú ÇÔ²² ¹øµé·Î ÀüȯÇÏ¿©, ±ÍÇÏÀÇ Á¦Ç°Àº Ä𷯸¦ ³¯¾Æ ³ª°¥ °ÍÀÌ´Ù ±×¸®°í ÆÈ·¹Æ® ºü¸¥ ¿©ÀüÈ÷ ÀÏ¹Ý - Á¦ÀÎ Àï¹ÝÀ̳ª Ãë¼Ò shrinkable Çʸ§¿¡ ¹ÐºÀÇÏ¿© °æÀï ¾÷üÀÇ Á¦Ç°. Projections are that club sales are going to skyrocket with products wrapped in printed polyethylene film. ¿¹»ó ÆÇ¸Å Á¦Ç°¿¡ ÀμâµÈ Ŭ·´ Æú¸®¿¡Æ¿·» Çʸ§¿¡ ½Î¿©¿Í ÇÔ²² ºÒ²É³îÀÌ·Î °¥ ¼öÀÖ½À´Ï´Ù.
If you are considering new packaging for your product, why not take advantage of the increased billboard area afford by bundle wrapping your multi-packs in printed film? ¸¸¾à ´ç½ÅÀÌ Á¦Ç° Àü±¤ÆÇÀÏ Áö¿ªÀÇ ¹øµé¿¡ ´ëÇÑ Áõ°¡ÇÏ´Â ÀÌÀ¯´Â ±ÍÇÏÀÇ ¸ÖƼ ·¡ÇÎ - ÀμâµÈ Çʸ§¿¡ ÆÑÀ»·Î ¿©À¯ Ȱ¿ëÇÏÁö »õ Æ÷ÀåÀ» °í·ÁÇÏ´Â °Ì´Ï±î? Printed polyethylene makes great looking packages, great point of sale impact, and increased sales. ÀÎ¼â Æú¸®¿¡Æ¿·», ¸ÅÃâ Áõ°¡ ¸ÚÁ® º¸ÀÌ´Â ÆÐŰÁö, ÆÇ¸Å Å« ¿µÇâÀ» ¹ÌÄ¥ ½ÃÁ¡ÀÌ´Ù.
Printed bundle film has the title of the ¡°next big thing¡± all wrapped up. Àμ⠹øµé Æ÷Àå Çʸ§Àº "´ÙÀ½ Å« ¹°°ÇÀÇ Á¦¸ñÀ»"¸ðµçÇß´Ù.

















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