Predatory paketera

Predatory paketera det? s ut där… och det? s överallt. Det kunde uppsätta som mål dig, din familj, dina älskade. Vi har hört att de benämner kastat hit och dit omkring, men rättvist vad är exakt predatory paketera?

Predatory paketera ser till att använda bedrägligt paketera eller att paketera som är det löften ett ting och, levererar another. Enkelt satt, det? s, när någon grupp eller person ansar en paketera, använder unsavory marknadsföra eller annonsering övar för att locka konsumenter att inhandla deras produkter.

Minns när i 1988, R.J. Reynolds introducerade dess symbol för den Joe kameltecknad film för att marknadsföra kamelcigaretter? Glöd kom från alla från Ralph Nader, och anti-tobak grupper till centrerar för sjukdom kontrollerar, och konservativ person tobak-påstår lagstiftarear. De insisterade den Joe kamel på paketera, och cigarettannonser i allmänhet, skapades för att locka tonår in i köpandecigaretter. Paketera var kyler, för höften och bestämt ungevänskapsmatchen. Det satte konsumentförkämpegrupper i en kalabalik.

Snart R.J. Reynolds lanserar en ny cigarett som siktas på kvinnliga rökare som kallas Kamel Nr. 9. Det kommer i en nätt rosa färg paketerar (samma färgar som gradbeteckningen för bröstcancermedvetenhetaktionen), som, om ska rosa färg gör kvinnor att flockas till köp dem. Paketera har en hoad rosa kamel emblazoned i en mitt av en svart för att boxas, och en hoad rosa färg omkullkastar täcker. Gör inget för att missförstå att detta paketerar planläggs att appellera till kvinnor, predominately mer ung åhörare. Med alla omgeende röka för negationpublicitet som skulle dig, betrakta detta predatory paketera? Var denna kyler paketerar skapat drag en mer ung utveckling av kvinnliga rökare?

Eller ta centrera för vetenskap i allmänhetens bästa fordrar, att marknadsföra av sötsak-alkohol drycker, gillar Budweiser berömda bullfrogs, stimulerar tonårs- dricka. I faktum fordrar det senast om predatory paketera är släkt alkohol.

En ny alkoholiserad dryck som kallas Spykes, är på kringstrykandet för mer ung åhörare eller, så föräldrar fordrar. The Anheuser Busch beverage comes in flavors (mango, lime, melon and chocolate) but it’s also infused with caffeine and energy herbs ginseng and guarana. And it comes in a tiny bottle that’s easily hidden from a parent’s or chaperon’s watchful eye. Is this considered predatory or are kids going to drink anyway regardless of how it?s packaged?

Some mothers think so. One writes, “Today’s kids have cash and they are a VERY powerful consumer! Take a look at Axe and all of the new cologne packaging with Warning Instructions that you may be attacked by the opposite sex if you use this product. Sweet Jesus!”

Another new alcohol product that emphasizes convenience and ease of use that has been targeted by parents is the Pocket Shot. Pocket Shot (which I found quite revolutionary in its packaging concept) is a new way to enjoy hard liquor. From their website “No longer will you need to carry full size bottles. Each Pocket Shot is sealed in a near unbreakable, flexible, squishable, pocket stuffable pouch making them perfect for active activities, outdoor adventures, and glass restricting venues.” Will this product lure a younger consumer though ease of use and ability to hide discretely?

Here is another example. In September 2002, the Federal Trade Commission (FTC) reported that false claims were common in weight loss advertising, with many “grossly exaggerated or clearly unsubstantiated performance claims” of particular concern. So what about the weight loss products that continue to tempt us to purchase them despite the fact that most of us know deep in our hearts that they don?t work. I?m personally swayed to buy the NV Rapid weight loss product just because of its intriguingly shaped package, never mind what?s inside. But are they eliciting sales with misleading information on the packaging on the uneducated, ill informed consumer with unsubstantiated claims they can’t deliver?

Last but not least what about all the male impotency drugs out there capitalizing on male psyche? Lots of products purport to help the problem. Take Enzyte for example. If you’ve watched CNN, ESPN or a few other cable channels chances are you’ve seen “Smiling Bob” pitching the pill that supposedly induced his silly grin. But does this product and its packaging really work or is it just another in a long line preying on hopeful consumers. You decide.

Whatever the product, the consumer it targets depends upon a variety factors. What?s predatory packaging for one may be an innovative packaging concept for another. But just in case you are one of the unsuspecting few, be on the lookout for attacks by predatory packaging hoping to lure you into making an unanticipated purchasing decision or sway for example your children to try it out. Remember the old adage, “let the buyer beware!’ But even more important let the manufacturer beware too, the very consumer you are trying to lure may end up rejecting the very product you are pitching.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

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