5 Packaging Tips第5包裝提示

When you are getting started it’s so hard to understand the integral role packaging has to play in marketing and selling your product.當你開始這麼難以理解的整體包裝的作用已發揮營銷和銷售您的產品。 Put simply, it’s one of the most important product decisions you will have to make.簡言之，它的一個最重要的產品決定你將不得不作出。

There is a universe of packaging suppliers, materials and even regulations.有一種宇宙的包裝供應商，材料，甚至規章。 Not to be overwhelmed, it is easy to navigate if you take it one step at a time.為了不被淹沒，很容易瀏覽如果您是否可以一步步的時間。 It is a process just like any other component in product development.這是一個過程就像任何其他部分的產品開發。 They key is to know which packaging factors will influence your product’s success or failure.他們關鍵是要知道哪些包裝因素將影響您的產品的成功或失敗。

Here are five vital packaging tips you need to know as you start on your journey that packages your product to sell.這裡有五個重要的包裝提示你需要知道你開始你的旅程是您的產品包裝出售。

1. 1 。 You can’t have a product without a package. 你不能讓一個產品沒有一個一攬子方案。

Just think about potato chips and eggs for example.想一想薯片和雞蛋的例子。 How could you sell them unbroken and undamaged without a package?你怎麼可以賣給完整無損不包？ You have to be able to transport a product from point A to point B. The package is what makes it happen.你必須能夠運輸的產品從A點，以點灣封裝是什麼使它發生。 Even if your product is not fragile, it can’t get into the buyers hands in a shop worn condition.即使您的產品並沒有脆弱的，它不能進入買方手中的一間店鋪破舊狀況。 Consumers will never buy it.消費者將不再購買它。

It’s interesting how packaging is evolving.有趣的是如何不斷變化的包裝。 In many cases, there would be no product without the package.在許多情況下，就不會有產品的封裝。 Take something as simple as toothpaste.採取一些簡單的牙膏。 Whether it’s in a tube or in a pump the package plays an integral role in making this product work.無論是在管或泵的一攬子起著不可或缺的作用，使這種產品的工作。 It is so ordinary that many people never stop to consider this fact: Where would toothpaste be without a package?這是如此普通，許多人從來沒有停下來考慮這樣一個事實：如果將牙膏沒有一套？

So ask yourself these questions:因此，問問自己這些問題：

• Is your invention going to need a package that is part of the actual product?是你的發明將需要封裝，是實際的產品？
• Will the packaging be more of a protective device to convey the product?包裝將被更多的保護裝置，轉達產品嗎？

Whatever the answer might be, it’s time to start thinking about how the packaging is going to impact both shipping and merchandising.無論答案可能是，現在是時候開始思考如何包裝會影響航運和銷售。

2. 2 。 The packaging could cost more than what is inside. 包裝成本超過什麼是內。

The rule of thumb is that the package should be 8-10% of the total cost on average.的經驗法則是，包應8-10 ％的總費用平均。 10% of every dollar spent at retail is directly attributable to packaging. 10 ％的每花1美元在零售可直接歸因於包裝。 But that cost can vary dramatically with the product being packaged.但是，成本可以相差很大的產品包裝。 The proportion of cost is lower with high ticket items and higher with commodity items as well as products in which the packaging is a bigger component than the product itself.比例較低的成本是高的貴重物品和更高的商品項目，以及在該產品的包裝是一個更大的組成部分比產品本身。

Let’s talk potato chips again.讓我們的談話再次薯片。 Packaging is a much higher cost in an item like this.包裝是一個高得多的成本，一個項目像這樣。 You have a few chips and a bag but don’t forget that besides the bag there is a master shipping carton that contains the bags of chips.你有幾個芯片和一個袋子，但不要忘記，除了包有一個主航運紙箱，包含袋芯片。 This is one of the hidden costs that many people overlook.這是一個隱藏的費用，許多人忽視。

So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.所以想不僅是小學包（一個是要看到在零售） ，但任何其他包裝材料，你將需要運輸，船舶或轉達你的產品，其最終目的地完整，不損壞，不篡改和到達處於原始狀態。

3. 3 。 Your package has to sell the product not just protect it. 您的包裹已經銷售的產品不只是保護它。

The average consumer spends just 2.6 second making a decision whether to pick up your product or not.平均消費開支僅2.6秒作出決定是否要拿起您的產品或沒有。 So your packaging better be on target to the right audience with the right message.因此，您的包裝上得到更好的目標受眾的權利與正確的信息。 Just stroll through any retail that merchandises similar products to yours.只要通過任何漫步零售的商品類似的產品，以你的。 Overwhelmed by the competition? You bet!不堪重負的競爭？ 你打賭！

And that’s just the beginning.而這僅僅是個開始。 Who is going to buy your product?誰是打算買你的產品？ Do you know?你知道嗎？ Are you aware of what language, colors, design and packaging materials that appeals to your target demographic?你知道用什麼語言，色彩，設計和包裝材料，呼籲您的目標人口？ This can make or break whether your product sells or not.這可以使或打破您的產品是否出售或沒有。 Ask yourself who do I want to buy my product and what packaging attributes will appeal to them?問問自己，我應該與誰想買我的產品和包裝屬性將吸引他們呢？

4. 4 。 Most packaging materials suppliers require large quantity orders. 大多數的包裝材料供應商需要大量訂單。

It’s hard to find a supplier for small quantities.現在很難找到一個供應商的小批量。 The double edged sword is that you don’t have large orders when getting started.該雙刃劍，你沒有大的訂單時開始。 The number one question I am asked is how to find a vendor for small quantities.第一個問題，我問的是如何找到一個供應商的小批量。 In many cases, this can be a challenge but it is not impossible.在許多情況下，這可能是一項挑戰，但並非不可能。

I know you have this exotic design concept on your head that’s just going to “wow!” them at retail.我知道你有異國情調的設計理念上你的腦袋這只是“哇！ ”他們在零售。 The reality is that in many cases you will have to start with stock packaging items that you can customize.現實情況是，在許多情況下，你將不得不開始與股票包裝項目，您可以自定義。 As you get more orders or are able to order in larger quantities you can upgrade your packaging designs.正如你獲得更多的訂單或能夠以較大的數量，您可以升級您的包裝設計。

Don’t be discouraged.不要氣餒。 The stock design world has come a long way with innovative designs and materials.股票的設計世界已經走過了漫長的道路與新穎的設計和材料。 With a little innovation and creativity, you can have that prestige look on a start up pocketbook.隨著一些創新和創造力，您可以期待的威望上啟動袖珍。

5. 5 。 Packaging trends and innovations can influence whether your product will ever get onto the stores shelf. 包裝趨勢和創新是否會影響您的產品都夠到商店貨架。

In January of every year, I write a trends piece about where I believe the packaging industry is going for the year.今年1月的每一年，我寫的趨勢一塊約我認為包裝業正在為一年。 This covers not only the hottest packaging trends and innovations but outside influences that can drive the retail industry.這不僅包括最熱門的包裝趨勢和創新，但外部影響，可以推動零售行業。 Many influences can be outside of your control.許多影響，可以不在您的控制。 The secret is in knowing what is going to be the “issue” of the future or what might be mandated as a “must have” in your product packaging.秘密是什麼將成為“問題”的未來或可能被授權為“必須”在您的產品包裝。

There are external factors that can dramatically change what the consumer wants or demands in their product packaging.有外部因素，可以顯著變化是消費者要什麼，或要求在其產品包裝。 What do you know about RFID, product integrity and product security, bio-resins and bio-plastics, environmental sustainability, smart or intelligent packaging?你怎麼知道的RFID技術，產品的完整性和產品安全，生物樹脂和生物塑料，環境的可持續性，智能或智能包裝？ If you are like most inventors the answer is not much.如果您是最喜歡發明的答案是沒有多少。 But these packaging concerns are the wave of the future.但是，這些包裝關注未來的潮流。 Chances are one or more of these factors will be discussed when your try to get a buyer to commit to carrying your product.機遇是一個或一個以上這些因素將討論當您嘗試買方承諾履行您的產品。

Many requirements mandated but big box retailers such as Wal-Mart and Home Depot drive smaller retailers in the same direction.許多人要求授權，但大方塊零售商，如沃爾瑪和Home Depot驅動器小型零售商在同一方向。

I’m not trying to scare or overwhelm you with decisions that you are not prepared to make.我並不是想嚇唬或壓倒你決定，你不準備作出。 I am trying to point out a few of the facts you will need to be aware of and consider in product packaging.我想指出的一些事實你將需要了解，並考慮在產品包裝。 The time to address these issues is at the point when you prepare your product for market not at the end when many times it’s too late.的時間來處理這些問題是在這一點當你準備你的產品的市場而不是在結束時，許多時候，為時已晚。

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，該公司提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/集思廣益和實施創新的新的包裝技術。

Need insights on packaging trends that can impact your business?需要了解包裝趨勢，可能影響您的業務嗎？ Get the Packaging Diva on your team.獲取包裝女神的團隊。 Visit訪問 PackagingUniversity.com to find out about the latest packaging innovations.了解最新的包裝創新。