Packaging Inventions That Save Lives包裝發明拯救生命

I just returned from speaking at an invention show on how to package your invention to sell.我剛才回來發言時顯示的發明就如何包裝你的發明出售。 I saw a lot of great, innovative products that had a lot of merit.我看到很多偉大的，創新的產品，有很多優點。 Some of them could become the next, new, “hot” consumer product.其中有些人可能會成為下一個新的， “熱”消費類產品。 However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer.然而，很讓我吃驚的是，每個人都專注於他們都是發展中國家沒有是否會呼籲消費者。 They seemed to even ignore a consumer need for their product.他們似乎忽略甚至一個消費者需要的產品。

I watched American Inventor while I was in away and that same judgment was reinforced.我看過美國的發明家，而我在離開，並同時判決是加強。 People invented things that had absolutely no market potential whatsoever.人們發明了東西，絕對沒有市場潛力的。 Not matter how clever, catchy or innovative the packaging might be to lure the consumer into the purchase, it can’t save these inventions from an unmitigated disaster.不管如何聰明，醒目的或新穎的包裝可以吸引消費者的購買，它就不能拯救這些發明從一個十足的災難。

It got me to thinking about unfulfilled or unmet needs of the consumer.它讓我來思考兌現或者未得到滿足的需求的消費者。 These are needs that we all face, whether we know it or not.這些都是需要我們大家的臉，我們是否知道或沒有。 How does the package play a role in satisfying a consumer need or creating consumer satisfaction?如何封裝發揮作用，滿足消費者的需要或創建消費者滿意度？

Look at the growth of the prepared or ready to eat market.看看增長的準備或準備吃市場。 All these new food products have been developed because the packaging allows the product to be created.所有這些新的糧食產品已經制定，因為包裝使產品的製造。 Without the package, the product couldn’t even exist.如果沒有封裝，產品甚至無法存在。 The consumer’s lack of time is a major unfulfilled need and consumer goods companies are creating products that address that demand消費者缺少時間是一個重要的實現需要和消費品公司創造的產品，解決需求

Take an everyday item such toothpaste.採取日常牙膏等項目。 Where would we be without the package?如果將我們的套件嗎？ Consumers never even think about why that product package was created and how it works to contain and dispense the product while keeping it sanitary.消費者甚至從來沒有想想為什麼產品包裝已建立以及它如何工作，以遏制和免除該產品同時保持它的衛生。 The toothpaste tube fulfilled a need.管牙膏必須履行。

The next great wave of packaging innovation and inventions will come from problems not yet resolved or ones that haven’t hit the consumer awareness button.下大波的包裝創新和發明將來自問題尚未解決，或那些沒有擊中消費者的意識按鈕。 Be aware of issues such as security and integrity of the products we buy and consume.意識到問題，如安全性和完整性的產品，我們購買和消費。 Look at all the recent flourish of product recalls and contamination issues: pet food, peanut butter, common everyday items that could kill you or your pet.看看所有最近蓬勃發展的產品召回和污染問題：寵物食品，花生醬，共同的日常物品，可以殺死你或你的寵物。 Are consumers getting worried and paying attention?消費者開始擔心和關注？ You bet!你打賭！ Just from the pet food issue alone there has been a slow down of pet food sales and an onslaught of people making homemade pet food.剛剛從寵物食品問題僅出現了放慢的寵物食品的銷售和攻擊的人使國產寵物食品。

Getting back to toothpaste, have you read about the Chinese counterfeit toothpaste that is here in the US?回去牙膏，你讀的中國假冒牙膏是在美國？ It’s quite obvious (according to what I saw in the news) that by looking at the packaging (misspellings and so on) that it’s not a legitimate product (that is only obvious if you read the package, of course).這是非常明顯的（根據我所看到的新聞） ，通過看包裝（拼寫錯誤等等） ，它不是一個合法的產品（僅僅是顯而易見的，如果你讀了包，當然） 。 The warning signals are there for the consumer to see.該預警信號在那裡的消費者看到的。 But what if the packaging looks normal and the product inside is contaminated?但是，如果包裝看起來正常，產品內的污染？ In the next wave of innovation, the package may tell us if the product is bad, contaminated or counterfeit.在未來的創新浪潮，封裝可以告訴我們，如果產品是壞的，污染或偽造的。 Seriously, the package may talk, change colors, or do a myriad of other things to inform the consumer to be wary.嚴重的是，軟件包可以談，更改顏色，或做了無數其他的事情告知消費者警惕。

A packaging company just sent me this staggering statistic.包裝公司只是給我這個驚人的統計數字。 “Product tampering at the retail level is growing at more than 13 percent each year.” That’s scary. “篡改產品在零售層面的增長超過百分之十三，每年。 ”這是嚇人。 So, what is your packaging innovation that could nip that in the bud or prove that the product had been tampered with before the consumer purchased it?那麼，什麼是您的包裝創新，可以扼殺在萌芽狀態或證明，該產品已被篡改消費者面前的購買呢？ That is a huge an unmet need.這是一個巨大的未滿足的需要。 It is an important one because most consumers don’t recognize until it’s too late.這是一個重要的，因為大多數消費者不承認，直到為時已晚。 Remember the Tylenol poisonings?記住泰諾中毒？ That created havoc, after the fact.這帶來的破壞，之後的事實。 It created a whole new category of product packaging “tamper-evident.”它創造了一種全新類別的產品包裝“篡改自明的。 ”

So think about future consumer issues.因此，思考未來的消費問題。 Product security is going to continue to grow.產品安全將繼續增長。 We have just seen the beginning of the consumer’s awareness to it.我們剛剛看到的開頭消費者的認識它。 Can you create a packaging innovation that will inspire trust and create peace of mind?您可以創建一個包裝創新，將激發信任和創造和平的心靈？ Think about the untapped market potential and opportunity for the next packaging invention that can save lives.思考開發的市場潛力和機會，在未來包裝的發明，它可以挽救生命。

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，該公司提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/集思廣益和實施創新的新的包裝技術。

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