Packaging Inventions That Save Lives包装发明拯救生命

I just returned from speaking at an invention show on how to package your invention to sell.我刚才回来发言时显示的发明就如何包装你的发明出售。 I saw a lot of great, innovative products that had a lot of merit.我看到很多伟大的，创新的产品，有很多优点。 Some of them could become the next, new, “hot” consumer product.其中有些人可能会成为下一个新的， “热”消费类产品。 However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer.然而，很让我吃惊的是，每个人都专注于他们都是发展中国家没有是否会呼吁消费者。 They seemed to even ignore a consumer need for their product.他们似乎忽略甚至一个消费者需要的产品。

I watched American Inventor while I was in away and that same judgment was reinforced.我看过美国的发明家，而我在离开，并同时判决是加强。 People invented things that had absolutely no market potential whatsoever.人们发明了东西，绝对没有市场潜力的。 Not matter how clever, catchy or innovative the packaging might be to lure the consumer into the purchase, it can’t save these inventions from an unmitigated disaster.不管如何聪明，醒目的或新颖的包装可以吸引消费者的购买，它就不能拯救这些发明从一个十足的灾难。

It got me to thinking about unfulfilled or unmet needs of the consumer.它让我来思考兑现或者未得到满足的需求的消费者。 These are needs that we all face, whether we know it or not.这些都是需要我们大家的脸，我们是否知道或没有。 How does the package play a role in satisfying a consumer need or creating consumer satisfaction?如何封装发挥作用，满足消费者的需要或创建消费者满意度？

Look at the growth of the prepared or ready to eat market.看看增长的准备或准备吃市场。 All these new food products have been developed because the packaging allows the product to be created.所有这些新的粮食产品已经制定，因为包装使产品的制造。 Without the package, the product couldn’t even exist.如果没有封装，产品甚至无法存在。 The consumer’s lack of time is a major unfulfilled need and consumer goods companies are creating products that address that demand消费者缺少时间是一个重要的实现需要和消费品公司创造的产品，解决需求

Take an everyday item such toothpaste.采取日常牙膏等项目。 Where would we be without the package?如果将我们的套件吗？ Consumers never even think about why that product package was created and how it works to contain and dispense the product while keeping it sanitary.消费者甚至从来没有想想为什么产品包装已建立以及它如何工作，以遏制和免除该产品同时保持它的卫生。 The toothpaste tube fulfilled a need.管牙膏必须履行。

The next great wave of packaging innovation and inventions will come from problems not yet resolved or ones that haven’t hit the consumer awareness button.下大波的包装创新和发明将来自问题尚未解决，或那些没有击中消费者的意识按钮。 Be aware of issues such as security and integrity of the products we buy and consume.意识到问题，如安全性和完整性的产品，我们购买和消费。 Look at all the recent flourish of product recalls and contamination issues: pet food, peanut butter, common everyday items that could kill you or your pet.看看所有最近蓬勃发展的产品召回和污染问题：宠物食品，花生酱，共同的日常物品，可以杀死你或你的宠物。 Are consumers getting worried and paying attention?消费者开始担心和关注？ You bet!你打赌！ Just from the pet food issue alone there has been a slow down of pet food sales and an onslaught of people making homemade pet food.刚刚从宠物食品问题仅出现了放慢的宠物食品的销售和攻击的人使国产宠物食品。

Getting back to toothpaste, have you read about the Chinese counterfeit toothpaste that is here in the US?回去牙膏，你读的中国假冒牙膏是在美国？ It’s quite obvious (according to what I saw in the news) that by looking at the packaging (misspellings and so on) that it’s not a legitimate product (that is only obvious if you read the package, of course).这是非常明显的（根据我所看到的新闻） ，通过看包装（拼写错误等等） ，它不是一个合法的产品（仅仅是显而易见的，如果你读了包，当然） 。 The warning signals are there for the consumer to see.该预警信号在那里的消费者看到的。 But what if the packaging looks normal and the product inside is contaminated?但是，如果包装看起来正常，产品内的污染？ In the next wave of innovation, the package may tell us if the product is bad, contaminated or counterfeit.在未来的创新浪潮，封装可以告诉我们，如果产品是坏的，污染或伪造的。 Seriously, the package may talk, change colors, or do a myriad of other things to inform the consumer to be wary.严重的是，软件包可以谈，更改颜色，或做了无数其他的事情告知消费者警惕。

A packaging company just sent me this staggering statistic.包装公司只是给我这个惊人的统计数字。 “Product tampering at the retail level is growing at more than 13 percent each year.” That’s scary. “篡改产品在零售层面的增长超过百分之十三，每年。 ”这是吓人。 So, what is your packaging innovation that could nip that in the bud or prove that the product had been tampered with before the consumer purchased it?那么，什么是您的包装创新，可以扼杀在萌芽状态或证明，该产品已被篡改消费者面前的购买呢？ That is a huge an unmet need.这是一个巨大的未满足的需要。 It is an important one because most consumers don’t recognize until it’s too late.这是一个重要的，因为大多数消费者不承认，直到为时已晚。 Remember the Tylenol poisonings?记住泰诺中毒？ That created havoc, after the fact.这带来的破坏，之后的事实。 It created a whole new category of product packaging “tamper-evident.”它创造了一种全新类别的产品包装“篡改自明的。 ”

So think about future consumer issues.因此，思考未来的消费问题。 Product security is going to continue to grow.产品安全将继续增长。 We have just seen the beginning of the consumer’s awareness to it.我们刚刚看到的开头消费者的认识它。 Can you create a packaging innovation that will inspire trust and create peace of mind?您可以创建一个包装创新，将激发信任和创造和平的心灵？ Think about the untapped market potential and opportunity for the next packaging invention that can save lives.思考开发的市场潜力和机会，在未来包装的发明，它可以挽救生命。

About the Author: 作者简介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脱掉首席执行干事乘坐JR海因斯在国际，该公司提供咨询服务的包装工业。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年来，海因斯女士一直在从事包装的趋势，预测，意念/集思广益和实施创新的新的包装技术。

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