Polyethylene Bagging Services聚乙烯套袋服務

There are always new and outstanding opportunities for packaging retail products.總是有新的機會和優秀的零售包裝產品。

For example, an item in a poly bag with a header could be upgraded to a blister pack and garner a higher price point due to a greater perceived value.例如，一個項目在一個多袋頭可升格為吸塑包裝，並獲得更高的價格點由於更大的感知價值。 Or a product on a skin board could be packaged into a clamshell and, not only look better, but offer greater protection from damage.或產品對皮膚董事會可以打包到一個翻蓋式和，不僅好看，而且提供更大的保護免受損壞。

Recently a major snack food manufacturer discovered that the printed polyethylene sack offered numerous benefits over the corrugate trays they had been using for their individual snack items.最近一個主要零食生產商發現，印刷聚乙烯袋提供了許多好處的波狀托盤，他們一直在使用他們的個人小吃項目。 Not only did the printed sacks cost less than the printed trays but consumers loved the brighter and snappier graphics available on the plastic sacks and thus bought more product!不僅印刷袋的成本低於印刷托盤，但消費者的喜愛和snappier美好的圖形可在塑料袋，從而購買更多的產品！

The brown bag with a handle on it has been around grocery and department stores for decades but the idea of delivering multiple single serve units within a sack just hadn’t caught on in the manufacturing arena.棕色袋子的處理上已經有雜貨店和百貨公司，但幾十年來的主張提供多種單服務單位一袋只是還沒有發現在製造業領域。 That is, not until high impact graphics were added and a manufacturing system that could be used to package large numbers of sacks within a single shift.也就是說，沒有影響到高增加了圖形和製造系統，可用於包裝大量的麻袋在一個單一的轉變。

But how did this revolutionary sacking technology and solution evolve?但是，怎麼這個革命性的罷免技術和解決方案演變？

Aaron Thomas Company, working with the FORMOST Equipment Corporation, took basic bread bagging equipment and re-engineered the loading areas and in-feed designs to handle the loading of multiple single-serve corn and potato chip bags into pre-made printed sacks.阿龍托馬斯公司工作的首要設備公司，在基本麵包裝袋設備和重新設計的裝載領域和在飼料設計處理負荷的多單為玉米和土豆片袋到預先取得印刷袋。 The mechanisms necessary to automatically fill the sacks were then fine tuned to neatly pack the sacks with organized rows of product to reduce damage and enhance customer satisfaction.必要的機制來自動填充的袋子，然後良好的調諧，以整齊的麻袋包裝與有組織行的產品，以減少損失，提高客戶滿意度。

Later, a process to automatically seal the bags with standard or double heat seals was incorporated as was in-line pass or fail check weighing validation, automatic bag labeling, and multi-wicket sack feeding.後來，一個進程，自動密封袋標準或雙熱封條被納入作為在網上通過或失敗的驗證檢查稱重，自動包標記，多邊門一袋餵養。 It took almost a year to incorporate all the modifications necessary to maximize production throughput and to minimize production costs.花了將近一年，將所有必要的修改，以最大限度地擴大生產能力，並盡量減少生產成本。

This revolutionary packaging technology is now available in all three of our locations.這一革命性的封裝技術，現在可以在所有三個我們的位置。 It has even been co-opted by our client and is used now nationwide in each of their manufacturing facilities!它甚至被增選我們的客戶和現在使用在全國各自的生產設施！ This resulted in our being honored with the prestigious “Contract Manufacturing Supplier of the Year” award in recognition of our efforts and accomplishments.這導致我們正在榮幸與聲望的“合同製造年度供應商獎” ，以表彰我們的努力和取得的成就。

As you can see, packaging revolutions are challenging but not impossible if the right conditions are met.大家可以看到，包裝革命的挑戰，但並非不可能，如果適當的條件得到滿足。 First, you need a strong vision of how you want your product packaged and the benefits it offers over existing packaging solutions.首先，你需要一個強有力的遠景如何您希望您的產品包裝和它的好處提供了比現有的封裝解決方案。 Second, you need a product that has the volume and longevity to justify the emotional buy-in and capital investment of your contract packaging partners.其次，你需要一個產品，數量和長壽的理由感情買進和資本投資的合約包裝的合作夥伴。 And finally, you need a contract packager that has the ability to think out side the box… or tray in this case… to get the job done.最後，你需要一個合同的包裝，有思考能力的一方的方塊或托盤...在這種情況下， ... ，以完成這項工作。

Packaging Inventions That Save Lives包裝發明拯救生命

I just returned from speaking at an invention show on how to package your invention to sell.我只是回來發言時表現出的發明就如何包裝你的發明出售。 I saw a lot of great, innovative products that had a lot of merit.我看到很多偉大的，創新的產品，有很多優點。 Some of them could become the next, new, “hot” consumer product.其中有些人可能會成為下一個新的， “熱”消費類產品。 However, what struck me the most was that everyone focused on what they were developing not whether it would appeal to the consumer.然而，很讓我吃驚的是，每個人都專注於他們是發展中國家並非是否會呼籲消費者。 They seemed to even ignore a consumer need for their product.他們似乎忽略甚至一個消費者需要的產品。

I watched American Inventor while I was in away and that same judgment was reinforced.我看過美國的發明家，而我在離開，並同時判決是加強。 People invented things that had absolutely no market potential whatsoever.人們發明了東西，絕對沒有市場潛力的。 Not matter how clever, catchy or innovative the packaging might be to lure the consumer into the purchase, it can’t save these inventions from an unmitigated disaster.不管如何聰明，醒目的或新穎的包裝可以吸引消費者的購買，它就不能拯救這些發明從一個十足的災難。

It got me to thinking about unfulfilled or unmet needs of the consumer.它讓我來思考兌現或者未得到滿足的需求消費。 These are needs that we all face, whether we know it or not.這些都是需要我們大家的臉，我們是否知道或沒有。 How does the package play a role in satisfying a consumer need or creating consumer satisfaction?如何封裝發揮作用，滿足消費者需要或創建消費者滿意度？

Look at the growth of the prepared or ready to eat market.看看增長的準備或準備吃市場。 All these new food products have been developed because the packaging allows the product to be created.所有這些新的糧食產品已經制定，因為包裝使產品的製造。 Without the package, the product couldn’t even exist.如果沒有封裝，產品甚至無法存在。 The consumer’s lack of time is a major unfulfilled need and consumer goods companies are creating products that address that demand消費者缺少時間是一個重要的實現需要和消費品公司創造的產品，解決需求

Take an everyday item such toothpaste.採取日常牙膏等項目。 Where would we be without the package?如果將我們的套件嗎？ Consumers never even think about why that product package was created and how it works to contain and dispense the product while keeping it sanitary.消費者甚至從來沒有想想為什麼產品包裝已建立以及它如何努力控制和免除產品的同時保持它的衛生。 The toothpaste tube fulfilled a need.管牙膏必須履行。

The next great wave of packaging innovation and inventions will come from problems not yet resolved or ones that haven’t hit the consumer awareness button.下大波的包裝創新和發明將來自問題還沒有解決，或那些沒有擊中消費者的意識按鈕。 Be aware of issues such as security and integrity of the products we buy and consume.意識到問題，如安全性和完整性的產品，我們購買和消費。 Look at all the recent flourish of product recalls and contamination issues: pet food, peanut butter, common everyday items that could kill you or your pet.看看所有最近蓬勃發展的產品召回和污染問題：寵物食品，花生醬，共同的日常物品，可以殺死你或你的寵物。 Are consumers getting worried and paying attention?消費者開始擔心和關注？ You bet!你打賭！ Just from the pet food issue alone there has been a slow down of pet food sales and an onslaught of people making homemade pet food.剛剛從寵物食品問題僅出現了放慢的寵物食品的銷售和攻擊的人使國產寵物食品。

Getting back to toothpaste, have you read about the Chinese counterfeit toothpaste that is here in the US?回去牙膏，你讀的中國假冒牙膏是在美國？ It’s quite obvious (according to what I saw in the news) that by looking at the packaging (misspellings and so on) that it’s not a legitimate product (that is only obvious if you read the package, of course).這是非常明顯的（根據我所看到的新聞） ，通過看包裝（拼寫錯誤等等） ，它不是一個合法的產品（僅僅是顯而易見的，如果你讀了包，當然） 。 The warning signals are there for the consumer to see.該預警信號有為消費者有目共睹的。 But what if the packaging looks normal and the product inside is contaminated?但是，如果包裝看上去正常，產品內的污染？ In the next wave of innovation, the package may tell us if the product is bad, contaminated or counterfeit.在未來的創新浪潮，封裝可以告訴我們，如果產品是壞的，污染或偽造的。 Seriously, the package may talk, change colors, or do a myriad of other things to inform the consumer to be wary.嚴重的是，軟件包可以談，改變顏色，還是無數的其他事情告知消費者警惕。

A packaging company just sent me this staggering statistic.包裝公司只是給我這個驚人的統計數字。 “Product tampering at the retail level is growing at more than 13 percent each year.” That’s scary. “篡改產品在零售層面上越來越多百分之十三，每年。 ”這就是可怕。 So, what is your packaging innovation that could nip that in the bud or prove that the product had been tampered with before the consumer purchased it?那麼，您的包裝創新，可以扼殺在萌芽狀態或證明，該產品已被篡改消費者面前的購買呢？ That is a huge an unmet need.這就是一個巨大的未滿足的需要。 It is an important one because most consumers don’t recognize until it’s too late.這是一個重要的，因為大多數消費者不承認，直到為時已晚。 Remember the Tylenol poisonings?記住泰諾中毒？ That created havoc, after the fact.這造成破壞之後，這一事實。 It created a whole new category of product packaging “tamper-evident.”它創造了一種全新類別的產品包裝“篡改自明的。 ”

So think about future consumer issues.因此，思考未來的消費問題。 Product security is going to continue to grow.產品安全將繼續增長。 We have just seen the beginning of the consumer’s awareness to it.我們剛剛看到的開頭消費者的認識它。 Can you create a packaging innovation that will inspire trust and create peace of mind?您可以創建一個包裝創新，將激發信任和創造和平的心靈？ Think about the untapped market potential and opportunity for the next packaging invention that can save lives.思考開發的市場潛力和機會，未來包裝的發明可以挽救生命。

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，企業提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/獻計獻策，並實施創新的新的包裝技術。

Need insights on packaging trends that can impact your business?需要了解包裝趨勢，可能影響您的業務嗎？ Get the Packaging Diva on your team.獲取包裝女神的團隊。 Visit訪問 PackagingUniversity.com to find out about the latest packaging innovations.了解最新的包裝創新。

Packaging That Works包裝工程

What products have you purchased lately that you really loved the packaging?什麼產品有您購買最近，你真的熱愛包裝？

One that you have not complained that it’s over packaged but felt like the package really worked in conjunction with the product inside.一，你沒有抱怨，這對包裝，但感覺真正的一攬子工作與產品內。

There have been lots of great new packaging innovations that have made our lives easier.有很多偉大的新包裝創新，使我們的生活更方便。 There are also so many packaged products that we simply take for granted never understanding that the packaging make it possible.也有這麼多的包裝產品，我們只是想當然永遠的理解是，包裝成為可能。 These are everyday items that we never consider how they got to us.這些都是日常項目，我們從來沒有考慮如何給我們了。

Would we have potato chips without a package?我們將薯片沒有一套？ No way.沒有辦法。

What about eggs?什麼蛋？ Did you know that every year there are dozens of egg drop competitions around the country creating new and unique product packaging for eggs?您是否知道，每年都有幾十名減蛋比賽在全國各地建立新的和獨特的產品包裝的蛋？ Have you popped any popcorn in the microwave lately?你出現任何爆米花在微波嗎？ It’s the packaging that makes microwave popcorn possible.它的包裝，使盡可能微波加熱爆米花。 How about toothpaste?如何牙膏？ Are you making your own or are you like the majority of people that buy it prepackaged?你是你自己的決策，或你喜歡的大多數人，預先購買？

The list of packaging innovations that influence our daily lives is astounding.該名單的包裝創新，影響著我們的日常生活相當驚人。

I worked on a project a couple of years ago to list the most important packaging innovations in the last 50 years.我從事的項目幾年前上市的最重要的包裝創新在過去的50年。 There were so many choices that it was hard to select the top ten.這裡有如此多的選擇，這是很難選擇的前十名。 Terms like microwaveable, juice box, shelf stable, home meal replacement are direct results of product packaging innovation.條款喜歡用微波爐，果汁盒，貨架穩定，家庭餐取代直接結果是產品包裝創新。

Now we can’t all come up with packaging innovations that revolutionize a product category.現在，我們不能全部拿出包裝創新，革命性的產品類別。 But how can you integrate innovation concepts into YOUR product packaging?但是，你怎麼能創新的概念融入到產品包裝？

Let me give you a few examples to start you thinking:讓我給你舉幾個例子你開始思考：

• Domino Foods took sugar out of a paper bag and put it into a resalable plastic canister.多米諾了食品糖的一個紙袋，並把它變成resalable塑料筒。
• Sargento Cheese put a reclosable zipper on its shredded cheese packaging.薩亨托奶酪把reclosable拉鍊就碎奶酪包裝。
• Heinz Catsup not only created an upside down dispenser but shaped the bottle to fit inside the refrigerator door.海因茨醬不僅創造了一個上下顛倒分配器，但瓶子形狀適合在冰箱門。
• Wishbone Salad Dressing developed a spritzable salad dressing instead of pourable.臂沙拉醬制定了spritzable沙拉醬而不是流質。
• Clorox bleach pen that allows a bleaching application to be applied directly to the stain. Clorox公司漂白筆，使漂白申請直接適用的染色。

All of these packaging concepts had the consumer in mind when they developed alternative packaging methods.所有這些包裝概念的消費時，考慮到他們研製的替代包裝方法。 In some cases, they fulfilled an unmet consumer need, in other cases they made our lives easier.在某些情況下，實現了未得到滿足的消費者的需要，在其他情況下他們我們的生活更加容易。

So what can your product packaging do?因此，怎麼你的產品包裝怎麼辦？ How will it answer a consumer desire, want or need?它將如何回答了消費者的願望，希望或需要？ If the package is integral to your product then you better start thinking of how you will answer that question.如果該軟件包是不可分割您的產品那麼你更好地開始考慮您將如何回答這個問題。 Here is a start to get those creative juices flowing.這是一個開始讓這些創造性的果汁流入。

• What can your package do that isn’t being done currently?什麼可以做您的包裹不是目前正在做？
• Can you make it easier to use?你能更容易使用？
• Can you dispense the product in a different manner?你能免除的產品以不同的方式？
• Can you extend the life expectancy of a particular product?你能延長壽命的特定產品？
• Can you offer it in different sizes or shapes than the current market?你能否提供在不同大小或形狀比目前的市場呢？
• Can you use less packaging materials or environmentally responsible ones?你能使用更少的包裝材料或對環境負責的嗎？
• Can you make it easier to store or handle?你能更容易儲存或處理？
• Can you make it easier to read or understand what is inside?可以使其更易於閱讀或理解是什麼嗎？

Even more revolutionary, can your product tell the consumer when the product is spoiled, bad or has been tampered with?更革命性的，能告訴你的產品時，消費者的產品是44.91壞或已被篡改？ Yes, that technology is out there.是的，技術是了。 Look for it to be the coming wave of new package innovation.查找它是未來的浪潮新的一攬子創新。

Any package innovation that provides product security, integrity and ensures the product is uncontaminated is a winner.任何包裝的創新，提供產品安全，完整和確保產品未被污染的是一個贏家。 It is imperative that it fulfill a consumer need for product trust.當務之急是它滿足消費者需要的產品的信任。

All of these above are consumer wants, desires, issues or needs.所有這些以上的消費者的需要，願望，問題或需求。 How can you provide them the product packaging that works in satisfying these (in many cases) unmet needs?你怎麼能為他們提供產品包裝的工程在滿足這些（在許多情況下）未滿足的需求？

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，該公司提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/集思廣益和實施創新的新封裝技術。

Need insights on packaging trends that can impact your business?需要了解包裝趨勢，可能影響您的業務嗎？ Get the Packaging Diva on your team.獲取包裝女神的球隊。 Visit訪問 PackagingUniversity.com to find out about the latest packaging innovations.了解最新的包裝創新。

The Purpose Of Packaging Design的目的，包裝設計

Package design is not decoration.包裝設計是裝飾。 Did you know that 80 percent of all purchasing decisions are made in-store?您是否知道，百分之八十的購買決定是在商店？ As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are.作為傳統媒體正在革命化的權利在我們眼前，您的包裝將最有可能成為第一個引進了消費者您的產品，我們都知道第一印象重要的。 Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself.您的軟件包是一個寶貴的資產，可以製作或打破出售您的項目，應被視為重要，因為該項目本身。 After all, no one is even going to try your product if the package is not appealing… there’s simply too much competition to choose from.畢竟，沒有人甚至去嘗試，如果您的產品包裝不吸引人...有實在太多的競爭選擇。

Let’s review four key packaging attributes that should be considered prior to making any packaging decisions.讓我們審查的四個關鍵包裝屬性，應被視為之前作出任何包裝的決定。 Innovation, visibility, content and appeal.創新，能見度，內容和吸引力。

Innovation 創新

The buzzword in product development today is innovation.的口號在今天的產品開發是創新。 You can only color and shape a toilet brush in so many ways before you have to start considering how to change the mechanics of the product, thus the invention of disposable heads.你只能顏色和形狀刷廁所以多種方式之前，你必須開始考慮如何改變機械產品，從而發明了一次性元首。 The same theory can be applied to packaging design.同樣的理論可應用於包裝設計。

Take Target’s pharmaceutical packaging for example.採取目標的醫藥包裝為例。 For years your pills were delivered in the same cylindrical bottle with the same small text and illegible instructions.多年來，您的交付藥片在同一圓柱瓶相同的小文字和辨認指示。 Hopefully you didn’t have more than one family member with prescriptions or else your medicine cabinet really became confusing.希望你沒有擁有一個以上的家庭成員，或與其他處方藥品內閣你真正成為困惑。 With the innovation of Target’s bottle, not only do you know whom the prescription is for by the color band but also the name of the medication as it is clearly indicated on the top of the bottle.隨著創新的目標瓶，不僅你知道其中的處方是由帶顏色，而且名稱的藥品，因為它清楚地顯示在上方的瓶子。 Target’s slimmer bottle design allows for a better fit in your cabinet and easier-to-read text on a non-curved surface.目標更薄瓶設計允許更適合您的內閣和容易閱讀的文本的非曲面。 Target’s innovation of the pill bottle was a great way to kick off their new pharmacy and draw a following of consumers who were looking for a better experience.目標創新的藥瓶是一個偉大的方式，開始他們新的藥房和得出以下的消費者誰正在尋找一個更好的經驗。

Visibility 可見

The visibility attribute sets your product apart from your competitors.能見度屬性集您的產品除了你的競爭對手。 Before beginning a package design project, a category audit should be conducted.在開始設計的一攬子項目，一類審計應該進行。 It is important to discover who your shelf neighbors are and what attributes they possess in order to design for difference.重要的是要發現誰的大陸架鄰居們和他們所擁有的屬性，以設計的差異。

Think about the vegetable aisle in your grocery store.想想蔬菜過道在您的雜貨店。 Everything is green.一切都是綠色。 Yes, it must be green or the consumer will not buy it.是的，它必須是綠色或消費者將不會購買它。 Shoppers expect green for their vegetables and red for their sauces … there is no getting around that.顧客期望的綠色蔬菜和紅色的醬汁...沒有迴避這一點。 So what can someone do to stand out on a shelf with those kinds of constraints?所以有人這樣做可以站在架子上與這些類型的限制？ How about simplify.如何簡化。 Recently Publix redesigned their generic items.最近重新設計的Publix通用項目。 Not only do the Publix products retain the bargain look, but the simplicity of the design actually makes the product stand off the shelf in a world of green.不僅保留Publix產品交易期待，但簡單的設計實際上使產品站在現成的世界中的綠色。 It is not the most elaborate design but it is perfect for a brand of that price point.這不是最精心設計但它是完美的品牌，價格點。 Their redesign jumps off the shelf far quicker than many of their counterparts.他們重新跳躍現成的速度遠遠超過了他們的許多同行。

Content 內容

Examine the difference between Nordstoms and JC Penney.審查之間的差異Nordstoms和JC Penney 。 You walk into Nordstroms and your senses are immediately affected.走進您和您的Nordstroms感官立即受到影響。 The sound of a piano player in the middle of the store and the fact that you are not bombarded with sale items or cluttered aisles of merchandise allude to a feeling of elite.的聲音鋼琴的球員中間的商店和一個事實，即你不是轟炸出售物品或凌亂走道的商品提到的感覺精英。 You immediately sense that the store is upscale.你立即感覺到，高檔商店。 Now think about JC Penney, you can barely walk through the store without knocking something over nor can you see past 10 feet in front of you as the aisles of merchandise are stacked high.現在想想JC Penney公司，您可以通過走不動商店沒有敲門，也沒有什麼比你能看到過去的10英尺在您的面前的過道的商品堆疊高。 This environmental scenario will tell you that somewhere in JC Penney there is a bargain for you.這個環境的情況會告訴你，某處JC Penney公司有一個討價還價的你。 Neither of these scenarios is incorrect.無論這些情況是不正確的。 It is all about your brand and how you want your product or service to be perceived.它是所有有關你的品牌，以及如何您希望您的產品或服務的看法。

Content for packaging works similarly.包裝內容的作品相似。 If you clutter your package with flashy stickers of “New!” or “As Seen on TV”, expect to set your product to a lower price point.雜波如果你與你的軟件包貼紙華而不實的“新！ ”或“看電視” ，預計將您的產品以更低的價格點。 On the contrary, develop a package with a sleek design and less clutter, expect a perception of higher quality and set your product at a higher price point.相反，制定了一攬子的時尚設計和低雜波，期望看法和更高質量的產品設置更高的價格點。 Remember, you still must uphold your brand promise.記住，你仍然必須堅持你的品牌承諾。 Putting junk in a nice box does not change the fact that it is junk.把垃圾在一個漂亮方塊不會改變一個事實，即它是垃圾。

Appeal 上訴

Lastly, the most important attribute is appeal.最後，最重要的屬性，提出上訴。 The word attribute is used loosely in this case, as appeal has to do with the combination of Innovation, Visibility and Content.這個詞的屬性是用來鬆散在這種情況下，為上訴做與創新相結合，可見和內容。 After you have examined these key attributes, you must determine if your solution is appealing.在您檢查這些重要的屬性，您必須確定您的解決方案是吸引力。 The best way to determine appeal is to conduct research specific to your objectives.最好的辦法來確定呼籲進行研究的具體目標。

As television ad viewers and radio listeners decrease due to a recent shift in lifestyle habits, the importance of your package speaking for you is immeasurable.作為電視廣告的觀眾和廣播聽眾減少由於最近發生的轉變生活習慣的重要性，您的包裹為您講是無法估量的。 Your package is akin to a first impression of your product and company.您的包裹是類似於第一印象你的產品和公司。 Uniqueness, appearance and content determine whether a person is worth engaging in conversation and the same goes for your product.唯一性，外觀和內容確定一個人是否值得進行交談，並同不用為您的產品。 Make sure that your product can easily make that leap from shelf to hand.請確保您的產品可以輕易地使這種現成的飛躍，以手。

About the Author 作者簡介

Laura Denman is the Strategy Director for XO Create!登曼勞拉是戰略主任坐標創建！ who provides expertise in package design for the youth market.誰在提供專門知識包裝設計的青年市場。 XO Create!振盪器創建！ assists organizations in positioning and moving product through compelling packaging solutions.協助組織在定位和移動產品通過令人信服的包裝解決方案。 You can contact Laura at (678) 319-4242 or by mailing:你可以聯絡勞拉在（ 678 ） 319-4242或郵寄：

XO Create! 振盪器創建！
1320 Union Hill Industrial Court, Suite C 1320山工業聯盟法院，套房ç
Alpharetta, GA. Alpharetta的大會。 30004 30004

Green Packaging Innovations綠色包裝的創新

Wow, have I been flooded with a host of new “green” packaging innovations.哇，我被水淹沒提供了一系列新的“綠色”包裝創新。 Everyone is jumping on the environmentalist’s green band wagon.每個人都跳到了環保的綠色波段旅行車。 I am constantly asked if environmental sustainability is a flash in the pan.我經常被問到是否環境的可持續性是一個曇花一現。 If this is any indication, the recent Sustainable Packaging Forum was sold out with attendees looking for the latest packaging news in saving the environment.如果這是任何跡象表明，最近的可持續包裝論壇銷售一空與參會尋找包裝的最新消息，拯救環境。

I have joked before that packaging is the true cause of “global warming.” But seriously, what is the reality?我開玩笑說在此之前，包裝的真正原因“全球變暖。 ”但是，嚴重的是，是什麼現實？ What is the real truth behind companies touting green packaging for the benefit of society?什麼是真正的真相公司兜售綠色包裝，以造福社會呢？

Environmental issues are a hot topic right now, so people are climbing aboard.環境問題是一個熱門話題，現在人們都登上。 Global warming topics are on the news daily and people are looking for scapegoats as to its cause.全球變暖議題上的新聞每天人們都在尋找替罪羊，以它的原因。 Companies such as Wal-Mart are driving manufacturers to consider more environmentally friendly options in their packaging materials.公司，如沃爾瑪正在推動製造商考慮更多的環境友好的選擇，其包裝材料。

• Wal-Mart just unveiled their packaging scorecard to continue their commitment of reducing packaging across its global supply chain by 5 percent by 2013.沃爾瑪剛剛推出其包裝記分卡將繼續致力於減少包裝在其全球供應鏈的百分之五，到2013年。

The packaging industry is often chastised for having unfriendly environmental policies.包裝行業往往是批評了不友善的環境政策。 I’m not here to debate this point, but I do want to talk about using environmental issues in a positive and realistic manner.我不是在這裡辯論這一點，但我想談談使用環境問題的一個積極的和現實的方式。

Let’s take the word “green” as an example.就拿字的“綠色”作為一個例子。 Obviously, we think of the color first.很顯然，我們想到的第一個顏色。 But what about the variations of the definition that relate to packaging?但對不同的定義，涉及到包裝？ How green is your packaging world?如何綠色包裝是你的世界？

• Green could mean less damage to the environment.格林可能意味著減少對環境的損害。
• Green could imply producing packaging from renewable resources.格林可能意味著生產包裝的可再生資源。
• Green could entail designing products for environmental sustainability.格林可能導致產品設計的環境可持續性。
• Green could connote the use of less material and recyclable and degradable materials.格林可能意味著使用較少的物質和回收利用和可降解材料。

So “green” can be maximized for branding purposes in a host of different ways.因此， “綠色”可以最大限度地為品牌宗旨在許多不同的方式。 If you have a “green” packaging product what ways are you capitalizing on the current media exposure?如果您有一個“綠色”包裝產品如何利用你對當前媒體曝光？ (In addition to sending out a press announcement.) Here are a few points to consider: （除了發送了新聞發布。 ）以下幾點考慮：

• Did you support or promote participation in any Earth Day activities?您是否支持或促進參加任何世界地球日活動？
• Do you belong to one of the many organizations that support “green” and the environment?你屬於其中一個組織，支持“綠色”和環境？
• Did you orchestrate your new packaging introduction to coincide with Earth Day or other environmental events?您是否協調的新包裝推出，以配合世界地球日或其他環境事件？
• Have you submitted your green product to the numerous packaging associations that offer opportunities for environmental awards?有您提交綠色產品的眾多包裝協會提供機會環境獎？
• Have you submitted your package to any of the non packaging related organizations that have “environmental” awards?有您提交整套的任何非相關組織包裝有“環境”獎？
• Do you have a plan in place for your staff to understand and utilize in order to build your “green” brand?你有計劃地為您的工作人員，了解和利用，以建立您的“綠色”品牌？
• Do your employees believe in being “green?” (This is a very important buy in.)你的員工認為在目前的“綠色” （這是一個非常重要購買英寸）
• Have you looked at any websites such as TreeHugger.com (great site with lots about packaging) to see what they are doing?你看任何網站，如TreeHugger.com （偉大的網站，有很多的包裝） ，看看他們在做什麼？

Sure it seems a bit far fetched but Treehugger lives in the blogosphere world and we all know how important blogging is to the media.當然，似乎有點遙不可及，但Treehugger生活在Blog世界和我們大家都知道有多麼重要Blogging是媒體。 Try a quick Google search for “green packaging.” Yes, there are a few products listed but what is more important is what is not there.嘗試快速谷歌搜索“綠色包裝。 ”是啊，有一些產品上市，但更重要的是什麼是不存在 。 A huge area of untapped marketing potential is available for increasing the visibility for your packaging products.巨大的未開發地區的市場潛力可以提高知名度的包裝產品。

No matter how unusual or “out there” the opportunity seems do not under estimate who will see and read about your “green” brand.不管如何不尋常或“有”機會似乎沒有誰下估計將會看到和閱讀有關您的“綠色”品牌。 The branding hot spots I want you to think about are:品牌熱點我希望你們想想是：

1. Is your “green” packaging product is a flash in the pan?是您的“綠色”包裝產品是曇花一現？
2. Has there been serious brand integration of the “green” message throughout your company?有沒有嚴重的品牌一體化的“綠色”的訊息您的整個公司嗎？
3. Are you using your “green” message in all the promotion, literature and media exposure?您使用的是你的“綠色”的所有信息，促進，文學和媒體曝光？

The reality begs this question.現實迴避這個問題。 Are you packaging “greenwash” to capitalize on a current media trend or are you saving the environment with “true” environmentally friendly packaging?你包裝“ greenwash ”利用目前的媒體趨勢或你的環境節能與“真”環保包裝？

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，該公司提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/集思廣益和實施創新的新的包裝技術。

Need insights on packaging trends that can impact your business?需要了解包裝趨勢，可能影響您的業務嗎？ Get the Packaging Diva on your team.獲取包裝女神的團隊。 Visit訪問 PackagingUniversity.com to find out about the latest packaging innovations.了解最新的包裝創新。