Marketing? Es ist ganz über das Verpacken!

Was ist Marketing wenn es isn? t wirkungsvolles gerade verpacken?

Konfus? Gut! Es? s der erste Schritt zum Lernen etwas neu und aufregend.

Das Produkt doesn? t Angelegenheit. Jeder verkauft es sonst auch. Die einzige Weise, es unterschiedlich zu bilden ist, das Verpacken zu ändern. Das Verpacken unterscheidet alles.

Anstatt zu versuchen, ein Produkt oder einen Service zu verkaufen, warum man nicht das Paket verkauft? Aber gerade was ist das Paket? Ahh… gute Frage.

Das Paket ist das Gefühl.

Was verkaufen Sie wirklich? Es? s nicht ein Produkt oder ein Service oder ein Bündel Eigenschaften oder sogar Nutzen. Es? s ein Gefühl. Jeder möchte besser glauben. Dort isn? t eine Person auf dem Planeten wer doesn? t. Der so Anfang, der Leute besser fühlen läßt und Ihre Verkäufe, steigt… astronomisch an!

So wie tun Sie das? Wie up Sie Paket ein Gefühl und verkaufen es?

Sind hier einige Anhaltspunkte?

Leute im Leben tun mehr, um die Schmerz, als zu vermeiden sie Vergnügen tun. Es? s. A. nachgewiesene psychologische Grundregel. So dort? s. A. guter Anfang. Wie können Sie die Furcht vor dem Kaufen mit einer Gefahr Umlenkung Garantie entfernen? Das? s gut, das Denken verpackend.

Wie können Sie Leute entfernen? s Frustrationen? Wie können Sie Leuten erklären, die Sie sie aus den Schmerz heraus erhalten können? Welcher Weise können Sie ihnen helfen, die Schmerz zu vermeiden, verringern ihre Furcht, beseitigen ihren Druck, Sorge und Befürchtung?

Das? s Verpacken. Das? s der Wettbewerbsvorteil.

Was über die Vergnügen Seite?

Wie können Sie Leutefühlen groß bilden? Niemand möchte erfüllt werden. Denken Sie an Geschlecht. Wurde Sie mögen erklären Völker Sie hatte ein wundervolles Wochenende mit einem neuen Freund, in dem Sie Lose des zufriedenstellenden Geschlechtes hatten?

Selbstverständlich nicht! Niemand wünscht zum erfüllten Gefühl, es sei denn es? s nach einem anderen wundervollen Gefühl.

People want to feel wonderful, excited, passionate, enthused, happy, joyful, contented and peaceful. So how can you package your product to make people feel that? How can you relate what your product is to how they will feel?

Then how can you communicate it with colourful words and language so they get a sense of anticipation and joy, even before they buy, so they can?t wait to experience the feeling that can only come from ownership?

Now for the million dollar question.

How can you combine both?

When you combine both, WOW! That?s power. That?s persuasion. Can you imagine it? Can you see it? Can you feel it?

That?s marketing! That?s true power. That?s how you make MASSIVE profits! That?s how you live the lifestyle of your dreams that others envy!

About the Author

Tim Stokes is a strategic marketing genius! He understands packaging. That’s what sets him apart. To find out more about this amazing man, visit BBMS.com.au.

Packaging For Women

In just one month three California vineyards have introduced new wine product lines specifically targeted to women.

The product offerings are intriguing with names such as ?White Lie? and “Mad Housewife” to the latest introduction “Working Girl White.” These wine companies are responding to the message: A wine just for women.

Interestingly, all three wines have different product approaches. From clever white lies on the corks, to retro chic on the bottle graphics each has its own unique appeal.

What’s the driver behind this new product offering? Quite simply, it is the demographics. Women either make or influence 85% of the purchasing decision and companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman isn’t the answer. Nor is it to use pink packaging or other feminine colors.

So what do women really want in their product packaging? What will entice them to pick your product off the shelf? What siren screams “buy me” as she walks down the isle? The answers are not what you might think. Women perceive products differently than their male counterparts. They have different expectations of products. Women say that they product manufactures don’t understand their wants and needs either. In fact 59% of women feel misunderstood by food marketers. This market segment accounts for 60-70 of all product packaging.

So, how do you get this powerful consumer to connect with your packaging? First, see the product though the woman’s eyes not the designer?s or brand manager?s. In my recent research, product attributes such as the shape and color were important to people in the packaging industry but not so important to the average consumer. The mostly highly rated characteristics that both groups agreed upon were convenience, ease of storage, and female friendly elements such as the size of package and handles for carrying.

Second, consider how and where the product will be purchased. External factors can influence the purchasing decision as to how and where a woman shops. Recent studies show that women on average no longer make a big ?stocking up trip” to the store. In fact they make numerous short trips to get the essentials for the moment. Today’s shoppers are under tremendous time constraints and are willing to pay a premium for the privilege of more free time.

Finally, it is imperative to get noticed. How can you grab their attention? Make packaging simple, easy to read, and use. Get rid of the gimmicks and the hype. More than 89% of survey respondents said they would not purchase a product because it was endorsed by a celebrity, and those that did were embarrassed to admit it. Cause marketing also scored low on the scale of importance in influencing a purchase as did their concern for the environment.

So listen to your female buyers the next time you designee a new product, bond with them on an intrinsic level not through gimmicks or the current “in” celebrity. Make your product easy to read, use and time sensitive. By adhering to these fundamentals you will have garnered her attention.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

Need insights on packaging trends that can impact your business? Get the Packaging Diva on your team. Visit PackagingUniversity.com to find out about the latest packaging innovations.

Crazy About Packaging

?It?s the same old tissue, honey, it doesn?t make a difference, okay? It?s still going to work the same way?, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ?designer? tissue.

DESIGNER TISSUE!

Hah, can you even hear me say that? I can?t believe I actually wrote ?designer tissue?. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The ?suck ?em in with good copy and fab color combo?. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human.

But they are so pretty… the packaging. I swear!

They have the ?nature lover? packaging, the ?fruity? packaging, the ?woman on the go? packaging, and then they have the ?kids? packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. It was definitely a ?die-hard? moment. You know, when the hero is running away from a bunch of wild bad men with machine guns, and they?re shooting at your feet or something?and there?s an explosion behind you? and everything happens in s-l-o-w m-o-t-i-o-n.

Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. If I didn?t like the packaging designs so much, I would find it comical enough. But I am dead serious. In fact, I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my ?must keep for reference? clear folder. I don?t keep a lot of stuff in there because I am pretty selective about the designs that I like, but these packaging designs made the cut. They definitely did.

You see, this is the kind of thing that happens when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads?. ?Hey, it?s PACKAGING! It?s what?s INSIDE that count. They?re going to THROW the PACKAGING away. So, why spend so much money on the packaging?? Maybe you?re also thinking that the money should go towards developing better quality products?for faster shipment options… or maybe the money should go towards spending potential clients to expensive dinners in Italian restaurants. It?s your call, really.

But this is what I have to tell you, as a graphic designer and consumer. The more effort you put into designing your packaging, more customers will stop and take a look at your packaging or what?s inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to buy your product increases? Exactly.

You see, the role of packaging is to grab the consumer?s attention. And without an electrifying packaging, consumers are going to walk past the heaps and heaps of other competitor products? and yours? without even knowing you?re there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging. Once they stop and take a look, you?ve won the first round.

Think about it!

About the Author

Marsha Maung is a freelance work at home graphic designer and copy writer. She focused on below-the-line advertising and marketing. More information can be found at MarshaMaung.com.

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