How To Avoid Costly Packaging Mistakes

You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer’s shelf.

We think about bad packaging when they hit the news. For example “Ecoli Outbreak Attributed to Packaging.” Packaging that on the surface seems like a good idea but then backfires due to some unforeseen circumstance that takes place. Why wait until it becomes an issue?

Wolfgang Puck found out about “bad” packaging the hard way when his new self heating latte cans hit the retailer shelf and started exploding. Was it his fault? Probably not, but the words “Product Recall” were shouted from the isles.

“Fabuloso” experienced a similar problem when it designed the packaging for its cleaning products to look like soda or beverage bottles. Children confused the “fabulous” colors with the real thing. A few poisonings later they realized they had made a huge mistake.

All packaging problems certainly don’t rise to the level of these two examples. A problem can be something of minor significance. Nonetheless, it is a problem and in many cases can be avoided or at the very least modified or anticipated. You would be surprised at how many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it. Perhaps they will be the next big news story.

In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way to avoiding potential packaging problems:

Should I put my product in a plastic clamshell? The number one contested “packaging” issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an “Oyster Award” candidate and be labeled as one of the most difficult packages to open.

What is “green” packaging and how can I incorporate it into my packaging design? Whether to use green packaging or not should not be the question. What you should be asking is does utilizing environmentally friendly packaging materials make sense for my product?
Am I going green legitimately or just jumping on the “green” bandwagon to make a buck? Will I be mandated to use “green” packaging materials by retailers? What other options can I consider that aren’t “green?” You really need to take some time to analyze these and other questions before you advance your packaging development in the wrong direction.

My packaging is working now should I change it to new and improved or give it a packaging makeover? Remember my negative packaging trend for 07. Don’t fix it, if it ain’t broken. Consumers hate change. When they go to look for their trusted brand on the retailer’s shelf, you want to ensure they recognize your product easily. If they don’t, they may be forced to buy from the competition. Keep packaging consistency and continuity to make it easy for consumers to buy from you.

Who regulates what needs to be on my product packaging? The answer is just about everyone. Outside of the various regulatory agencies that tell you what can and must be placed on your product packaging you could be mandated by a plethora out outside influences. Here are a few examples.

Going Green? Better listen to what Wal-Mart has to say with their “Packaging Scorecard.”

Trading in the organic space? Better understand what the work organic means to your product and who is watching out looking for a mislabeled package or a claim that can’t be validated.

Making weight loss claims or dietary claims on your product packaging? Just about every one will be on your case. These claims are heavily scrutinized, not just by regulatory agencies but by consumers too. They are taking charge of their own well being. They “can” and will read them.

Pay attention to these common packaging questions to which many companies don’t find adequate answers before they embark on their product packaging. By doing so, you may anticipate potential packaging problems that could result in packaging problems. Do your homework. Use a little common sense and think about packaging issues relative to your product. Consider what you can do to avoid potential pitfalls before it’s too late.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

Need insights on packaging trends that can impact your business? Get the Packaging Diva on your team. Visit PackagingUniversity.com to find out about the latest packaging innovations.

The Contract With The Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D. It is published by North Carolina State University.

North Carolina State University’s Department of Food Science ranks among the top food science departments in the country. This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.

The contract

Obviously, written orders should be placed with the copacker. Specifications should be furnished for supplies, ingredients, processing and finished products. A written contract can help you avoid a lot of problems later on. Be sure you understand what you’re contracting for. Check with your attorney.

Below are items which should, at a minimum, be addressed in the contract:

• What are the services you are contracting for? Who will handle raw product testing? Where are records to be kept? How will final product quality be checked?
• What ingredients and supplies are you responsible for purchasing or providing? What is the disposal for excess ingredients or supplies which you purchase or furnish? Where will they be stored between processing runs?
• What processing manipulations will be required for ingredients such as slicing, dicing, or blanching? Are piece sizes specified?
• Will there be samples furnished for your approval prior to the first production run? Will there be storage/stability or finished product tests?
• Are you to be present and consulted during processing plant runs? If so, are you covered under insurance or Workman’s Compensation?
• Will you have any coverage under the manufacturer’s product liability insurance? If so, what will it be? Note that it will be necessary for you to furnish your own liability insurance to sell your product to stores.
• What are the critical factors which must be met in processing, such as pH, packing temperatures, or heat processing? Require documentation that these have been measured and met.
• Are ingredient substitutions accepted? What are the limits? Are these covered in your ingredient specifications? Note that manipulation of ingredients may render your ingredient statement or nutritional information on your label inadequate.
• The contract should note scheduled processes which must be filed and certifications which must be obtained. If the product is listed under a marketing program such as “Goodness Grows in North Carolina” there must be certification of use of required ingredients.
• What is the delivery date of the finished product? Must it be immediately removed from the premises?
• What are the payment terms? Usually these are 10% down and the remainder on delivery.
• What will render the product unacceptable? What are the appearance factors such as color, separation, piece size, and texture? Who will judge adequacy of flavor and taste?
• What are the appearance factors for the container, such as label placement, closure gasket materials and closure color, or neckband placement, size and color? How tight is the closure to be?
• Who is responsible for disposal and disposal costs or rework of unacceptable product?
• The entrepreneur should furnish labels, what size are they to be, what style and orientation, and how are they to be wound? (It is recommended you have the copacker specify the labels in writing to be sure they will run on his equipment).
• How much lead-time is necessary for the next and subsequent production runs to be delivered?
• Will the copacker be required to furnish grade certifications, third party audits or other certifications of lots and batches? The copacker should certify that the label statements are accurate.
• What lot or batch coding is to be used? Where will it be placed on the container and how will ingredient processing and testing records be filed to correlate with the code?
• What is the manufacturer’s recall plan? Be sure you have a copy. How are you to be notified?
• Is there a noncompete agreement with the copacker? Are confidentiality and privacy issues covered?
• What finished product testing will be provided?

While there may be many other points to be covered in the contract, the above represents those points for which many disagreements occur. While we recommend an attorney’s advice on contracts, the small entrepreneur may find the cost prohibitive.

Make the Relationship Good

A good working relationship with your copacker and an agreement which covers what he is expected to provide will make your venture more pleasant, and hopefully, more profitable. Get the copacker on your team. Give him a chance to be properly reimbursed for his services, then concentrate on selling your product!

Finding The Right Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D. It is published by North Carolina State University.

North Carolina State University’s Department of Food Science ranks among the top food science departments in the country. This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.

How do I find the right copacker?

For the entrepreneur, the best source of information about copackers, their abilities and how they work with entrepreneurs is often other entrepreneurs. Meet other entrepreneurs at state association meetings, food shows, and trade shows. More specialized copackers will often advertise in food industry trade periodicals and directories. State directories of manufacturers will provide information about manufacturing companies. Those who list private-label products are usually copackers. University extension services and state food and drug or agricultural marketing agencies can also be of help.

Bring your specifications and checklist to your first meeting with the copacker. You may wish to consult your attorney for instructions on protecting the confidentiality of your documents and conversation. Some copackers will restrict confidentiality agreements only to written specifications, formulations, pricing and customer information. Most will not agree to non-compete arrangements, as that would restrict their livelihood and their business interests. You may be able to use a model confidentiality contract furnished by the copacker.

The costs of all services at a copacker must be recovered. Be sure to have an agreed-upon price for each of these. Once an agreement is reached, be sure you will need a contract for services. Be sure to get a guaranteed price for at least a year.

Some copackers have an in-house R&D department. This can produce a considerable savings in time and development costs.

Ask to tour the copacker’s facilities. Note the state of cleanliness and order. Look at the most recent inspection report. Is the copacker operating under a quality control or food safety system such as HACCP? Do they have the equipment needed to process, label, and package your product correctly?

Request from the copacker the names of others he has copacked for. It is a good idea to speak with them about what it’s like to work with the copacker; ask about his commitment to schedules and to quality. Ask about concerns they might have.

Share both your present and future needs with the copacker. Early in the relationship, you may need small production runs, later you may wish to have more volume. Can the copacker deliver on production? What about peak seasons? In the specialty foods business, there are often seasonal needs, such as, the Christmas holidays, when turn-around time for resupply of stores may be short. Can the copacker accommodate this?

Usually, early in the process, it will be necessary to produce product for storage/stability testing. You may wish to produce samples in alternate sizes or different containers. Check to make sure these can be processed.

Choosing a Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D. It is published by North Carolina State University.

North Carolina State University’s Department of Food Science ranks among the top food science departments in the country. This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.

Before you visit the copacker

Before choosing a copacker, do your homework. You should have business and marketing plans in place which outline your product needs in terms of size and type of container, number of units per given period, price to the buyer and sales price. Small Business Technology and Development Center can be of assistance. Get technical help from a university, a consultant or a testing laboratory to determine needs for product stability and safety.

Once you have established the product information, write preparation and process instructions. Write specifications for ingredients, packaging materials, regulatory compliance, and finished product.

Prepare a checklist of needs you have from the copacker.

• Will you require product development assistance such as safety determinations, coloring, stabilizers and emulsifiers, or preservatives?
• What are special product concerns such as; acidity, thermal process, refrigerated ingredients, refrigerated product storage?
• Are there special ingredient concerns?
• Will the product require specialized ingredients in terms of variety, function, or piece size?
• Will ingredient preparation such as onsite chopping, peeling, coring, or sugaring be necessary?
• Can ingredients be purchased ready-to-use?
• Are there alternative sources for specialized ingredients?

Consult with your attorney and insurance carrier. What do they feel you should require of your copacker? Will a site visit be necessary for them?

Remember, scale-up of production from the home kitchen to the first plant trial may produce unsaleable or unusable product. Factors such as rate of heating, agitation during incorporation of ingredients, holding at high temperatures and pumping can affect ingredient functionality and product appearance. Adequate product development prior to the pilot run will minimize this, but unforeseen factors may still cause differences in product.

How will the final product be distributed? If it is to be shipped to a central warehouse, what requirements will you have for the copacker? Many companies are under mandatory solid waste reduction. Will the product be shipped in boxes or overwrapped trays? On which kind of pallet shall they be furnished? Should the boxes be overwrapped or glued to keep them on the pallet?

Will you need storage of ingredients, supplies, or finished products? Will you need the copacker to order or ship these materials? How much inventory will you need to have on hand?

Will the potential buyers of your product require that the food be manufactured under particular quality, safety, or certification systems such as HACCP, ISO 9000, Kosher or Halal? Do regulations require USDA compliance, or certification for low-acid canned foods or acidified foods? Is there mandatory HACCP compliance required? Is a third party audit required?

Using a Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D. It is published by North Carolina State University.

North Carolina State University’s Department of Food Science ranks among the top food science departments in the country. This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.

What is a copacker?

Copackers manufacture and package foods for other companies to sell. These products range from nationally-known brands to private labels. Entrepreneurs choose to use the services of copackers for many reasons. Copackers can provide entrepreneurs with a variety of services in addition to manufacturing and packaging products. They can often help in the formulation of the product. The copacker may function only as a packer of other people?s products or may be in business with his own product line. They may be, in fact, manufacturing several competing products. The range of services available from a copacker will vary depending on the size and experience of the copacker and the type of facilities and the capacity of their plant.

What are the advantages to using a copacker?

There are many advantages to using a copacker. The most obvious is to reduce startup costs for the food entrepreneur. Capital costs of equipment and facilities can be enormous. Using a copacker allows one to more accurately predict overhead costs due to manufacturing. Using a copacker can also reduce lead-time in getting a product to market. Choosing a copacker who already has processing lines in place almost makes manufacturing, packaging, and labeling a food product a matter of placing an order. The copacker may have experience with similar products which is transferable to the product you wish him to copack.

With established business, the copacker will usually have the proper regulatory certifications, lines of credit for purchasing supplies and ingredients, insurance, food industry contacts and sources to get the job done efficiently. They should be familiar with quality parameters, food safety requirements, and shipping needs. They will have the proper facilities for receiving and storing ingredients and can arrange storage of finished product. Some copackers will offer other services for entrepreneurs such as product stability testing, nutritional labeling, formulation assistance, ingredient substitution, and other product development services. In addition, they can offer suggestions on packaging and labeling the product, usually based on the types of filling, capping and labeling equipment in their facilities. They can direct you to professionals who can assist you in the design and marketing of your product. They usually offer the advantage of buying supplies and ingredients in bulk. They can arrange palleting and shipping to meet the needs of the buyer. costs due to manufacturing. Using a copacker can also reduce lead-time in getting a product to market. Choosing a copacker who already has processing lines in place almost makes manufacturing, packaging, and labeling a food product a matter of placing an order. The copacker may have experience with similar products which is transferable to the product you wish him to copack.

What types of obstacles might an entrepreneur face?

In addition to the above advantages for using a copacker, food entrepreneurs may face a variety of obstacles to manufacturing their own product. They may not possess the experience and expertise necessary to manufacture a food product. There may be zoning laws, which restrict certain business activities on the entrepreneur’s property. Loss of economies of scale for the entrepreneur may be such that the cost of the ingredients and packaging may be prohibitive.

Selecting A Contract Packager

Contract packagers (or co-packagers) can offer expert, cost-efficient, practical solutions to help you initiate, organize, streamline or improve your packaging or packaging operations.

The secret is finding a co-packager who can offer the specialized services you need. Here are some important points to consider when selecting a co-packaging service:

• Determine, as closely as possible, the nature and scope of the problem to be addressed, and the specific problem or task that you would like the co-packager to work on.
• Consult this website to find professional co-packagers with the specific expertise you need.
• Identify co-packagers with the expertise you require. Conduct a preliminary assessment of each of the most promising and appropriate candidates.
• If you have questions about a candidate’s background, call and ask questions. The key staff at a professional co-packaging service will be happy and proud to discuss the company’s qualifications to solve your problems, the staff’s professional experience, offer references, and supply any information needed to help you make your decision.
• Interview by phone or in person the most promising candidates to verify that their experience matches your needs.
• Find out if the candidate is an active, professional co-packager. Be sure to ask any question that might have a bering on a contract packager’s qualifications. What types of projects has the company worked on in the past? How long has the company been in operation? How big is the company? What size company does the contract packager most frequently work with? How are fees typically determined? How many of the contract packager’s accounts are repeat business? Is it a member of and active in the Contract Packaging Association?
• Meet the key staff. Make sure you are introduced to the quality control and operations people. The managerial and supervisory staff should have extensive experience in your industry with an understanding of your markets and a strong engineering background. The co-packager also should have training records for inspection by a prospective customer for the asking.
• Visit the facility to check out the housekeeping. A co-packager should be agreeable to letting you view the premises unless it would violate a confidentiality agreement.
• Once you’ve finished the interviewing process, request project proposals from the contract packagers whom you are seriously considering hiring. Make sure the final proposal(s) contain well-defined “Scope of Work,” “Services to be Provided,” and “Description of Fees” or “Fee Schedule” sections.
• Consider what is not in the proposals as well as what is: production rates, number of shifts, penalties for order changes or cancellation, storage for raw materials and finished product, and so forth.
• Resist the temptation to base your decision on price alone. A co-packager should ultimately act as an extension of your business. Often, what appears at first to be a more expensive contract packaging service will more than make up for the difference in the fees by saving you more money and solving your specific problems more efficiently.
• After you’ve fine-tuned details and reached an agreement on the co-packager’s proposal (particularly the “Scope of Work” section), sign a contract and/or issue an appropriate purchase order.
• Provide input, support and on-going interest to the co-packager thoughout the project. Bear in mind that you may be asking the contract packager to become familiar overnight with the knowledge of systems, technology and product quirks your company has had years to develop and work through.
• Be open to suggestions. Contract packagers are innovative, versatile and accustomed to efficiently working within narrow time frames. From experience, they often can suggest minor modifications that will save your company time and money.
• Be sure the co-packager knows and your organization understands that the contract packager is working for an executive within your company with sufficient authority to ensure that the contract packager has the full cooperation of everyone involved with the project.

If you are ready to hire a contract packager, please call us today!

Contract Packager Of The Year

The world’s largest snack food company recently presented Aaron Thomas Company their prestigious “Contract Manufacturing Supplier of the Year” award. This recognition is due in part to our quality, reliability and leadership within their packaging supplier network.

Our packaging and manufacturing innovations were directly responsible for creating a new product category and our techniques were adopted throughout their co-packer supply chain.

This is the second time we have been honored by this significant client. A few years ago we were presented with their “Multi-Packer of the Year” award. In a letter to Aaron Thomas it was noted that…

“Aaron Thomas earned the award by continuing to raise the bar on their own performance within the award categories. Aaron Thomas has a Year End Customer Complaint frequency of 0.4/mm. Reporting was accurate and timely and costs remained flat.”

We’d like to earn your highest honor as well. Call us today so that we can have to opportunity to shake your hand a year from now.

Contract Packaging Association

The Contract Packaging Association was formed in July, 1992, for contract packaging firms and those businesses related to them. The Contract Packaging Association promotes the growth and welfare of member firms.

Contract Packaging Association members are comprised of the nation’s leading contract packagers. Association members perform all packaging functions from the simplest to the most complex and from the glamorous to the hazardous. Member packaging services range from manual and semi-automatic to full-speed, high performance packaging lines. Other member services include design, warehousing, distribution and other business services.

The Contract Packaging Association’s objectives include programs to establish strong ethical standards among contract packagers and their clients, to increase knowledge and expertise within the contract packaging industry, to improve the business reputation of firms and the professional image of individuals within the industry, and to encourage the effective use of contract packaging services.

Aaron Thomas Company is a founding member of the association and Thomas Bacon, founder and president of Aaron Thomas is their first inductee into their “Hall of Fame”.

Outsourcing Your Packaging Is Good Business

In a recent article in Investors Business Daily, it was revealed that outsourcing has become more than just an easy way to cut costs. It has become a strategic tool that gives businesses flexibility and access to skilled personnel.

Since the advent of the Internet, and the rush to get online, companies have turned to outside professionals for services and solutions. Hiring a full-time IT technician is costly and not an efficient use of resources. Outsourcing allows companies to focus on their core businesses while gaining access to skilled labor when they need it.

• Outsourcing is a way to boost revenue
• Outsourcing is a way to cut costs
• Outsourcing eases labor shortages
• Outsourcing cuts payroll costs
• Outsourcing allows companies to focus on core competencies
• Outsourcing reduces or eliminates some capital expenditures
• Outsourcing also allows businesses to change their corporate culture. If companies have renegade groups that are costly, ineffective, or difficult to manage, that group can be outsourced. This enables employers to change their workplace environment on-the-fly.

Still, most companies outsource projects in order to reduce costs and to gain outside expertise. A survey by The Conference Board indicated the following “Top-10″ outsourcing objectives (numbers are approximate):

• Reduce Costs (40%)
• Access to Expertise (38%)
• Improve Internal Service (37%)
• Focus on Core Business (34%)
• Maximize Resources (27%)
• Internal Flexibility (25%)
• Improve External Service (24%)
• Changing Customer Needs (20%)
• World Class Standards (15%)
• Continuous Improvement (15%)

When deciding to outsource, the real litmus test is whether outsourcing adds value. Does it really reduce costs? Is the investment in in-house training and machinery too great? Does outsourcing a service give you access to people with greater skill sets or companies with more resources available to them?

Bottom line: outsourcing your packaging services is about more than just saving money. It is a strategic option for savvy businesses and entrepreneurs.

5 Easy Steps to Get Started Packaging Your Product

Feeling overwhelmed while trying to develop a package for your product? I’m not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything.  That is your first step because you can’t have a product without a package.

Which vendor is right for you? What is your packaging material of choice? Do you understand the differences between each material and what value each will bring to marketing your product? How do you sift through the mounds of information and resources to set started packaging your product?

Here are 5 easy rules to get you started.

1. Do Your Homework

Before you decide how you want to package your product you need to see and understand what is already available in the marketplace. Even if your product is the greatest new invention out there, you will still have competition of some sort. Start by checking that out first. Visit outlets that carry similar products or products in the same category. For example, if you have a houseware product you should check out places that market housewares. Don’t just pick one outlet. Go to a variety of stores. You don’t want to develop a great new packaging concept only to find someone else is already doing the same thing. The more you look the better informed you will become. Be careful not to go into information overload by visiting every retailer outlet out there. This will only serve to confuse your decision making process.

2. Pick Your Packaging Material

This isn’t as simple as it sounds because there are many external factors influencing why products are packaged in certain types of materials. Certain products lend themselves special merchandising. Some products can only be merchandised in certain materials. How the product is merchandised may dictate what type of package material you use. For example, if you need clarity to see the entire product then you are probably going to want plastic. The choice of material may also be dictated by availability.

Packaging materials are classified by their primary raw material. Two simple examples are paper and plastic. Within in each material type are numerous sub categories of different types of packaging. If you chose paper packaging it might be a box, a bag, a drum, a tube, a canister and so on. See the variety of choices? It’s easy to become inundated with options and hard to figure out what is the best choice. As products lend themselves to several different packaging materials, it’s best to start with what you know is working with similar products. Even if you choose the same material as a competitive product the package doesn’t necessarily need to look the same.

3. Optimize Your Package Profile

This is what is called the retail footprint, i.e., how much space will your product take up on the shelf. Your goal is to have the smallest size or amount of packaging you can while optimizing the shape and design of the package. It’s important to understand the concept of the retail footprint. Retail space is at a premium so the smaller amount of space you use the happier the retailer will be. They may even specify that your product only be allowed so much shelf space. In any case, you need to understand the concept and incorporate that in your sales pitch to retailers.

Many times you can package your product in variety of different ways. This is where creativity comes into play. Your product doesn’t just have to sit on a shelf in a box. It could sit upright; it could hang or be displayed in a floor stand or similar merchandiser. There are many unique ways to merchandise any product. You just have to think outside of traditional ways of doing things. Look at other products from different industries. See if you can’t incorporate design ideas into your own product packaging.

4. Be Prepared To Take Advice

I know you are in love with your product and you are sure you have ALL the answers, but you can’t be an expert at everything. Listen to what other people have to say about your product packaging. Don’t get so caught up in your own ideas that you make design mistakes or mistakes in merchandising. Get a reality check from someone who knows nothing about your product. See if your packaging concept is compelling to an outsider. By that I mean that they are interested enough to pick your product up off the shelf.

There are many resources available to you at little or no cost. Many vendors provide design expertise as part of the order. There is an unlimited amount of resource materials that can give you basic information that can save you many hours and costly mistakes. Be sure and spend time checking them out.

5. Think Big, But Be Prepared To Compromise

I know your product is fantastic, but you may need to start out on a smaller scale than you envision.  One of the largest obstacles might be finding a vendor. In general, custom packaging is relegated to large volume orders and you are probably not there yet. But don’t despair.

Look for stock items that can be customized. The stock container market has improved dramatically with innovation and new designs. In fact there are many companies now that provide only stock containers. You can customize stock on a smaller scale.  With a simple label change, your package may there. Also ordering in a limited quantity allows you to change and modify your packaging as your sales increase. You don’t want to have 10,000 old packages on hand when you have a design change or need to change what’s on the package due to some regulatory issue.

The important fact is to understand that packaging is not static it evolves and changes with consumer needs and demands. It can even change because you have more business and can order in larger quantities. What worked in the past may not work tomorrow. You need to be innovative and creative in your thinking. Look for guidance and expertise in outside resources. Keep up with packaging changes and materials. Don’t get caught ordering too much stock that you can never use. Think big and start small.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

Need insights on packaging trends that can impact your business? Get the Packaging Diva on your team. Visit PackagingUniversity.com to find out about the latest packaging innovations.