Smaller Product But Same Packaging
November 6, 2008 · Print This Article
The new trend in product packaging seems to be “downsizing”, or reducing the amount of product in the package but charging the same amount to consumers. This increases the price of the food, but not the package. In a recent tour of supermarkets, studies found that almost 10% of products examined had gotten smaller, while the prices have stayed the same.
Some examples:
- Bags of chips were cut from 12 ounce sizes to 10 ounces, while maintaining the same price.
- Mayonnaise jars that once contained 32 ounces now hold only 30 ounces.
- Some cereal companies are cutting 1.5 ounces from some boxes. Other companies are taking as much as 2.4 ounces while charging the same as before.
- Major ice cream manufacturers are packaging ice creams in 1.5 quart boxes as opposed to previous 1.75 quart sizes.
Although some companies are receiving many letters of complaint, they are standing by their choice to reduce product amounts, saying it is better than “to take the price of the package up” and make products unaffordable to consumers.
(3 votes, average: 4.00 out of 5)
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September 3rd, 2011 9:45 am
With millions of people out of work and that much poorer,why would companies stand by their shorting products with that saying that pricing up is not better, because people could not afford it. They are doing it in my estimation to make more on the suffering of the very people who can least afford it. By shorting people they use product faster and there by have to buy more sooner. Which in turn generates more money for their bottom line. Which gives the Ceo’s more money in their pay check. Who do they think they are kidding and how can they just do this with the consent of agencies that are suppose to look out for the consumer. They could fairly raise the price to make it affordable and still make their money in volume. I think it is unjust on their part.I could be wrong,but that is how I feel.Also, I feel very strongly about this as food and other material that is basic to our health and well being is hurting us in wallets. Thank you.