Hur man undviker dyrt paketera missförstår

Du investerar så mycket tid, och pengar i produktutveckling, why att inte investera lite mer och att skydda sig yourself från danande som paketera för dåliga missförstår? Det är lätt att göra ett paketera fel som kommer tillbaka att spöka dig, efter du har paketerat produkten och har överfört den på dess långt till återförsäljare? s-hylla.

Oss funderare om dåligan som paketerar, när de slogg nyheterna. Till exempel ”Ecoli utbrott som tillskrivas till att paketera.”, Paketera det på ytbehandla verkar likt en bra idé men misslyckas därefter tack vare någon oförutsedd omständighet som äger rum. Why väntan, tills det blir en utfärda?

Den Wolfgang pucken grundar ut om ”dåligan” som långt paketerar det hårt, då hans nya cans för självuppvärmninglatte slogg återförsäljarehyllan och startade explosion. Var det his kritiserar? Antagligen inte, men uttrycker ”produktåterkallelse” ropades från islesna.

”Erfor Fabuloso” ett liknande problem, då den planlade paketera för att dess lokalvårdprodukter ska se likt sodavatten, eller drycken buteljerar. Förvirrade barn ”det sagolikt” färgar med äkta vara. Några mer sistnämnd förgiftningar realiserade de att de hade gjort ett enormt att missförstå.

Alla paketera problem bestämt inte löneförhöjningen till det jämnt av dessa två exempel. Ett problem kan vara något av minderårigsignifikans. Icke desto mindre är det ett problem, och i många fall kan undvikas eller på ändrat mycket least eller förutsett. Du skulle förvånas på, hur många folket kontaktar mig som i förskott vet att deras paketera kan ha ett problem yet de gör aldrig något om den. Kanske ska de är den nästa stora nyheternaberättelsen.

I något fall där är vägen att förutse potentiellt? dåliga? paketera lägen. Eftersänd lite tänkande kan lätta överhängande problem. Here are some common questions that could pave the way to avoiding potential packaging problems:

Should I put my product in a plastic clamshell? The number one contested “packaging” issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an “Oyster Award” candidate and be labeled as one of the most difficult packages to open.

What is “green” packaging and how can I incorporate it into my packaging design? Whether to use green packaging or not should not be the question. What you should be asking is does utilizing environmentally friendly packaging materials make sense for my product?
Am I going green legitimately or just jumping on the “green” bandwagon to make a buck? Will I be mandated to use “green” packaging materials by retailers? What other options can I consider that aren’t “green?? You really need to take some time to analyze these and other questions before you advance your packaging development in the wrong direction.

My packaging is working now should I change it to new and improved or give it a packaging makeover? Remember my negative packaging trend for 07. Don’t fix it, if it ain’t broken. Consumers hate change. When they go to look for their trusted brand on the retailer?s shelf, you want to ensure they recognize your product easily. If they don?t, they may be forced to buy from the competition. Keep packaging consistency and continuity to make it easy for consumers to buy from you.

Who regulates what needs to be on my product packaging? The answer is just about everyone. Outside of the various regulatory agencies that tell you what can and must be placed on your product packaging you could be mandated by a plethora out outside influences. Here are a few examples.

Going Green? Better listen to what Wal-Mart has to say with their “Packaging Scorecard.”

Trading in the organic space? Better understand what the work organic means to your product and who is watching out looking for a mislabeled package or a claim that can’t be validated.

Making weight loss claims or dietary claims on your product packaging? Just about every one will be on your case. These claims are heavily scrutinized, not just by regulatory agencies but by consumers too. They are taking charge of their own well being. They “can” and will read them.

Pay attention to these common packaging questions to which many companies don’t find adequate answers before they embark on their product packaging. By doing so, you may anticipate potential packaging problems that could result in packaging problems. Do your homework. Use a little common sense and think about packaging issues relative to your product. Consider what you can do to avoid potential pitfalls before it?s too late.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

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