5 يعبّئ أطراف

عندما يحصل أنت يبدأ هو لذلك بشدّة أن يفهم المتكاملة دور يعبّئ يضطرّ لعبت في تسويق ويبيع منتوجك. يضع ببساطة, هو? [س] واحدة من المهمّة منتوج قرارات أكثر سيضطرّ أنت جعلت.

هناك كوك من يعبّئ ممونات, [متريلس] ويتساوى نظام تعديل. لا أن يكون قهرت, هو يتيح أن يبحر إن أنت تأخذ هو واحدة خطوة [أت ا تيم]. هو عملية فقط مثل أيّ أخرى عنصر في [برودوكت دفلوبمنت]. هم يغلقون أن يعرف الذي يعبّئ عاملات سيأثرون منتوجك? [س] نجاح أو إخفاق.

هنا خمسة حيويّة يعبّئ أطراف أنت تحتاج أن يعرف بما أنّ أنت تبدأ على سفرك أنّ يعبّئ منتوجك أن يبيع.

1. أنت يستطيع لا يتلقّى منتوج دون مجموعة.

فقط فكّرت حول [بوتتو شب] وبيضات مثلا. كيف استطاع أنت بعتهم [أونبروكن] و [أوندمجد] دون مجموعة? أنت يضطرّ كنت يمكن أن ينقل منتوج من نقطة [ا] إلى نقطة [ب.]. المجموعة ماذا يجعل هو حدثت. [إفن يف] منتوجك ليس هشّة, هو يستطيع لا يحصل داخل المشتريات أيادي في متجر يرتدى شرط. سيشتري مستهلكات أبدا هو.

هو? [س] يهمّ كيف يعبّئ يكون يتطوّر. [إين مني كسس], كان هناك ما من منتوج دون المجموعة. لقطة شيء مثل بسيطة بما أنّ [تووثبست]. ما إذا هو في أنابيب أو في مضخة يلعب المجموعة دور متكاملة في يجعل هذا منتوج عمل. هو هكذا عاديّة أنّ يتوقّف كثير الناس أبدا أن يعتبر هذا حقيقة: أين [تووثبست] كان دون مجموعة?

هكذا سألتبنفسي هذا أسئلة:

• يكون ك إختراع يذهب أن حاجة مجموعة أنّ يكون جزء من المنتوج حقيقيّة?
• ال يعبّئ سيكون أكثر من أداة واقية أن يوصّل المنتوج?

Whatever the answer might be, it’s time to start thinking about how the packaging is going to impact both shipping and merchandising.

2. The packaging could cost more than what is inside.

The rule of thumb is that the package should be 8-10% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging. But that cost can vary dramatically with the product being packaged. The proportion of cost is lower with high ticket items and higher with commodity items as well as products in which the packaging is a bigger component than the product itself.

Let?s talk potato chips again. Packaging is a much higher cost in an item like this. You have a few chips and a bag but don’t forget that besides the bag there is a master shipping carton that contains the bags of chips. This is one of the hidden costs that many people overlook.

So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.

3. Your package has to sell the product not just protect it.

The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You bet!

And that’s just the beginning. Who is going to buy your product? Do you know? Are you aware of what language, colors, design and packaging materials that appeals to your target demographic? This can make or break whether your product sells or not. Ask yourself who do I want to buy my product and what packaging attributes will appeal to them?

4. Most packaging materials suppliers require large quantity orders.

It?s hard to find a supplier for small quantities. The double edged sword is that you don?t have large orders when getting started. The number one question I am asked is how to find a vendor for small quantities. In many cases, this can be a challenge but it is not impossible.

I know you have this exotic design concept on your head that’s just going to “wow!” them at retail. The reality is that in many cases you will have to start with stock packaging items that you can customize. As you get more orders or are able to order in larger quantities you can upgrade your packaging designs.

Don?t be discouraged. The stock design world has come a long way with innovative designs and materials. With a little innovation and creativity, you can have that prestige look on a start up pocketbook.

5. Packaging trends and innovations can influence whether your product will ever get onto the stores shelf.

In January of every year, I write a trends piece about where I believe the packaging industry is going for the year. This covers not only the hottest packaging trends and innovations but outside influences that can drive the retail industry. Many influences can be outside of your control. The secret is in knowing what is going to be the “issue” of the future or what might be mandated as a “must have” in your product packaging.

There are external factors that can dramatically change what the consumer wants or demands in their product packaging. What do you know about RFID, product integrity and product security, bio-resins and bio-plastics, environmental sustainability, smart or intelligent packaging? If you are like most inventors the answer is not much. But these packaging concerns are the wave of the future. Chances are one or more of these factors will be discussed when your try to get a buyer to commit to carrying your product.

Many requirements mandated but big box retailers such as Wal-Mart and Home Depot drive smaller retailers in the same direction.

I’m not trying to scare or overwhelm you with decisions that you are not prepared to make. I am trying to point out a few of the facts you will need to be aware of and consider in product packaging. The time to address these issues is at the point when you prepare your product for market not at the end when many times it?s too late.

About the Author:

JoAnn Hines is the Chief Executive Officer at J.R. Hines International, a firm providing consulting services in the packaging industry. For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies.

Need insights on packaging trends that can impact your business? Get the Packaging Diva on your team. Visit PackagingUniversity.com to find out about the latest packaging innovations.