Marketing, It’s All In The Packaging!市场营销,它的所有在包装!
Submitted by Tim Stokes 提交添斯托克斯
What is marketing if it isn’t just effective packaging?什么是市场营销,如果这不仅是有效的包装?
Confused?混乱? Good!良好的! It’s the first step to learning something new and exciting.它的第一步,学习一些新的和令人振奋的。
The product doesn’t matter.该产品没有问题。 Everyone else sells it too.其他所有人出售它。 The only way to make it different is to change the packaging.唯一的出路,使不同的是,要改变包装。 The packaging makes all the difference.包装使得所有的不同之处。
Instead of trying to sell a product or a service, why not sell the package?而不是试图销售产品或服务,为什么不卖包装?
But just what is the package?但刚才是什么方案呢? Ahh… good question. ahh …好的问题。
The package is the emotion.政改方案是情感。
What do you really sell?你怎么真的卖出去了? It’s not a product, or a service, or a bunch of features, or even benefits.它不是一个产品,或服务,或一堆的功能,或什至利益。 It’s an emotion.这是一个情感。 Everyone wants to feel better.每个人都想感觉更好。 There isn’ta person on the planet who doesn’t.有不是人对地球谁不。 So start making people feel better and your sales will soar… astronomically!因此,开始使人们感觉更好和您的销售将飙升… astronomically !
So how do you do that?因此,你怎么这样做呢? How do you package up an emotion and sell it?你怎么包了一个情感和卖掉它呢?
Here are some clues…这里有一些线索…
People in life do more to avoid pain than they do pleasure.人们在生活中做更多的,以避免疼痛比他们做的很高兴。 It’sa proven psychological principle.这证明,心理的原则。 So there’sa good start.因此,有一个良好的开端。 How can you remove the fear of buying with a risk reversal guarantee?你如何能消除恐惧,购买与风险逆转的保证? That’s good packaging thinking.说的好包装的想法。
How can you remove people’s frustrations?你如何能消除人们的挫折? How can you tell people you can get them out of pain?你如何能告诉人们,你可以让他们走出痛苦? What way can you help them to avoid pain, reduce their fear, eliminate their stress, worry, and apprehension?以何种方式你能帮助他们,以避免疼痛,减轻他们的恐惧,消除他们的压力,担心,和逮捕?
That’s packaging.说的包装。 That’s the competitive edge.说的竞争优势。
What about the pleasure side?什么高兴的一面呢?
How can you make people feel great?你如何能,使人们觉得大? No one wants to be satisfied.没有人希望得到满足。 Think about sex.想一想,性别的歧视。 Would you like to tell people you had a wonderful weekend with a new friend where you had lots of satisfactory sex?你是否想告诉人们,您有一个美好的周末,与一位新朋友在那儿,你不得不大量的令人满意的性别?
Of course not!当然不是! No one wants to feel satisfied, unless it’s after another wonderful feeling.没有人愿意对此感到满意,除非它的后另一个美好的感觉。
People want to feel wonderful, excited, passionate, enthused, happy, joyful, contented and peaceful.人要觉得好,兴奋,激情,热情,快乐,喜悦,知足和和平。 So how can you package your product to make people feel that?因此,你如何能包您的产品,使人们觉得呢? How can you relate what your product is to how they will feel?你如何能涉及什么您的产品是它们将如何感想?
Then how can you communicate it with colourful words and language so they get a sense of anticipation and joy, even before they buy, so they can’t wait to experience the feeling that can only come from ownership?然后,你又怎能沟通与色彩缤纷的话和语言,使他们得到的责任感和喜悦的期待,甚至之前,他们购买的,所以他们不能再等下去了体验的感觉只能来自所有权?
Now for the million dollar question.现在对于数百万美元的问题。
How can you combine both?你如何能结合起来呢?
When you combine both, WOW!当您结合起来,哇! That’s power.说的力量。 That’s persuasion.说的游说工作。 Can you imagine it?你能想象吗? Can you see it?你能看到了吗? Can you feel it?可你觉得呢?
That’s marketing!这就是营销! That’s true power.这就是真正的权力。 That’s how you make MASSIVE profits!这就是你如何使大量的利润! That’s how you live the lifestyle of your dreams that others envy!这是你的生活的生活方式你的梦想,其他人羡慕!
Tim Stokes is a strategic marketing genius!添斯托克斯是一个战略性的营销天才! He understands packaging.他明白的包装。 That’s what sets him apart.这是集他除了。 To find out more about this amazing man go to his找出更多关于这家惊人的男子到他的 website网站 or visit或访问 EzineArticles.com ezinearticles.com and look for him under expert authors.并期待他下的专家作者。
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You’re currently reading “Marketing, It’s All In The Packaging!.”您目前在读的“营销,它的所有在包装! ” 。
- Published:发布日期:
- February 11, 2007 2007年2月11日
- Category:类别:
- Packaging Tips包装的秘诀






























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