How To Become A Wal-Mart Supplier如何成为沃尔玛的供应商

Wal-Mart Stores, Inc. is the world’s largest retailer, with $218 billion in sales in the fiscal year ending January 31, 2002.沃尔玛公司是世界上最大的零售商，与二千一百八十○万点零零零万美元在销售，在结束的财年中2002年1月31日。 The company employs more than 1.3 million associates worldwide through more than 3,200 facilities in the United States and more than 1,100 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany and the United Kingdom.该公司雇用了130多万世界各地的联营公司，通过以上的3200设施，在美国及以上的1100个单位，墨西哥，波多黎各，加拿大，阿根廷，巴西，中国，韩国，德国和联合王国。 More than 100 million customers per week visit Wal-Mart stores worldwide. 100多万用户，每星期的访问沃尔玛全球。

Now, imagine having your product sold in their stores.现在，想象过您的产品出售，在他们的商店。

From time to time we have customers ask us if we know how to introduce products into Wal-Mart or other large retail stores.从我们不时有顾客要求我们，如果我们知道如何引入产品打入沃尔玛或其他大型零售商店。 The answer we provide is, visit Wal-Mart’s corporate site and look under “答案是我们所提供的，访问沃尔玛的公司网站，并期待下“ Supplier Information供应商资料 “. “ 。

There, you will find a complete guide to becoming a Wal-Mart supplier.在那里，你会发现一个完整的指南，成为沃尔玛的供应商。 Some of Wal-Mart’s requirements include:一些沃尔玛的规定包括：

Completing the Supplier Questionnaire available on their web site完成问卷的供应商可在其网站
Listing your most recent financial information with Dun & Bradstreet (D & B)列出您最近期的财务资料，与邓白氏（邓白氏）
Providing a copy of your most recent financial statements提供一份贵最近期财务报表
Providing Wal-Mart with a copy of your product liability insurance提供沃尔玛的一份副本您的产品责任保险
Providing your Uniform Code Council (UPC) information提供您的统一代码委员会（爱国联盟）的资料

In order to allow you the proper opportunity to formally analyze if your product or service fits within Wal-Mart’s corporate strategies or the market as a whole, Wal-Mart requires that you answer the following key questions.在为了让您适当的机会，正式分析，如果您的产品或服务适合与沃尔玛的企业战略或市场作为一个整体，沃尔玛要求您回答以下关键问题。 These questions are great questions to ask yourself prior to bringing any product to market.这些问题都是伟大的问题要问自己之前携带任何产品推向市场。

Who is the customer with regard to age, average income, median family size, geographical location, population size and expected growth?谁是客户方面的年龄，平均入息中位数的家庭规模，地理位置，人口规模和预期的增长？
Where is the demand for your product going to come from in the future?哪里是需求，为您的产品去来自在未来的呢？
How will this product help position Wal-Mart to take advantage of this future demand?如何将这个产品帮助的立场，沃尔玛要利用此未来的需求呢？
How can Wal-Mart gain market share with your product and, at the same time, control the cost of doing business to maximize sales?又如何能沃尔玛赢得更多的市场份额，与您的产品，并在同一时间内，控制营商成本，以最大限度地销售呢？
Who is your direct competition in this market?谁是你直接的竞争在这个市场呢？
Who is your indirect competition in this market?谁是你间接的竞争在这个市场呢？
What added value does your product have over your competition that can be passed on to the customer?什么附加值，是否您的产品有超过您的竞争可以转嫁到客户？
How will your product impact other related products in Wal-Mart’s stores?如何将您的产品的影响，其他相关产品在沃尔玛的商店？
How does your packaging enhance the image and appearance of your product as compared to the current Wal-Mart assortment (ie how does the packaging sell the product)?请问您的包装，提高形象和外观，您的产品相比，目前沃尔玛组合（即如何包装出售的产品）？

As you can see, there is quite a bit of legwork that has to take place prior to having your product sold at Wal-Mart… but with more than 4,300 stores world-wide, even a small order from Wal-Mart would have to make your day!你可以看到，有相当多的legwork已采取的地方，之前有您的产品出售，沃尔玛… …但与以上的4300商店世界各地，即使是一小为了从沃尔玛将不得不作出您的一天！

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