Packaging Tips From Aaron Thomas

Sustainable Packaging Buying Decissions

Aaron Thomas Company — Mon, 13 Oct 2008 15:05:17 +0000

A recent packaging survey in an industry publication suggests that almost half of American consumers consider one or more sustainability factors when shopping for products in stores. The survey suggests that not only are the products important but the packaging and the store where products are purchased also playing a role. This information could be invaluable [...]

Packaging Inside The Box

Aaron Thomas Company — Wed, 08 Oct 2008 16:19:11 +0000

Many companies look to contract packagers and packaging supply companies for interesting and unique packaging designs. Everyone wants their packages to look exciting and unique but this could come at a steep price in the marketplace. Many years ago retailers were open to different colored items in different sizes. Back then they welcomed multi-packs and bonus [...]

The Contract With The Copacker

Aaron Thomas Company — Fri, 12 Sep 2008 14:55:57 +0000

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D. It is published by North Carolina State University. North Carolina State University’s Department of Food Science ranks among the top food science departments in the country. This recognition is the result of excellence achieved in all areas of the [...]

Finding The Right Copacker

Aaron Thomas Company — Thu, 11 Sep 2008 14:48:15 +0000

Choosing a Copacker

Aaron Thomas Company — Wed, 10 Sep 2008 14:41:08 +0000

Using a Copacker

Aaron Thomas Company — Tue, 09 Sep 2008 14:36:58 +0000

Packaging That Sells

Aaron Thomas Company — Mon, 08 Sep 2008 16:07:48 +0000

For the last couple of weeks I have been covering the negative impression that consumers have about packaging. I have tried to dissect all of the ranting and raving from nay-sayers about packaging that doesn’t work. Just last week Britain’s National Federation of Women’s Institutes (NFWI) launched a campaign highlighting supermarkets wasteful packaging policies. Granted this [...]

Selecting A Contract Packager

Aaron Thomas Company — Sun, 07 Sep 2008 19:44:56 +0000

Contract packagers (or co-packagers) can offer expert, cost-efficient, practical solutions to help you initiate, organize, streamline or improve your packaging or packaging operations. The secret is finding a co-packager who can offer the specialized services you need. Here are some important points to consider when selecting a co-packaging service: Determine, as closely as possible, the nature and [...]

How To Package A Cause To Sell More Products

Aaron Thomas Company — Sat, 06 Sep 2008 16:05:35 +0000

What is “cause marketing” anyway? I think it is a misunderstood concept for the vast majority of people. The definition for this type of campaign came from the Cause Marketing Forum. (Note: It is not the endorsement of a product by a celebrity to sell more products.) We will touch more on celebrity marketing and [...]

5 Packaging Tips

Aaron Thomas Company — Fri, 05 Sep 2008 15:58:58 +0000

When you are getting started it’s so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it’s one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy [...]