Packaging Inside The Box包裝盒內

Many companies look to contract packagers and packaging supply companies for interesting and unique packaging designs.許多公司都期待著合同包裝和包裝供應公司，有趣而獨特的包裝設計。 Everyone wants their packages to look exciting and unique but this could come at a steep price in the marketplace.人人都希望自己的軟件包尋找激動人心的和獨特的，但可能是在一個陡峭的價格在市場上。

Many years ago retailers were open to different colored items in different sizes.許多年前零售商開放給不同顏色的物品在不同的大小。 Back then they welcomed multi-packs and bonus packs.當時，他們歡迎多包和獎金包。 But with the advent of planograms which make planning product positioning ridged, controlled and consistent, creative and oddball sized packages are a thing of the past.但是，隨著planograms ，使規劃產品定位脊控制和一貫的，富有創造性和古怪中小企業包是過去的事情。

Package sizes are controlled at the corporate buying level now.包裝的大小控制在公司現在購買水平。 Ever notice how every box of laundry detergent is the same size even if they are manufactured by different companies?以往每通知書如何一盒洗衣粉是相同的大小，即使它們生產的不同的公司？

This packaging standardization occurs because the buyers have set sizes and locations for products and shelving and expect square pegs to fit into square holes.這種包裝標準化發生原因，是因為買家設置大小和位置的產品和架子，並期望平方米掛鉤融入方洞。 You may have a package and want to add a premium to it or make it into a bonus pack in order to attract more sales (“Get an extra 20% free!”)… but if that makes your package too tall or too wide then you will not have shelf space for your product.您可能有一個包和要新增的溢價或使之成為一個獎金包，以吸引更多銷售（ “獲取額外的20 ％免費！ ” ） ...但如果讓您的一攬子太高或太寬然後你不會有貨架空間為您的產品。

Also, if you go with a container that looks great but can’t be stacked, then you may run into problems as well.另外，如果你去一個容器，看上去很棒，但不能堆疊，那麼您可能遇到的問題。 Buyers and stockers appreciate carefully designed packages tha make their lives easier.買家和stockers欣賞精心設計的包裝塔使他們的生活更容易。

So, as you can see, while the marketers in your company are always looking for something unique to attract the eye of the customer, the reality of the situation is that they are forced to think inside the box and conform to industry standard sizes and shapes of packaging.所以，你可以看到，雖然商家在你的公司一直在尋找一些獨特的吸引眼球的客戶，現實的情況是，他們被迫認為盒內，並符合行業標準的大小和形狀包裝。

The Contract With The Copacker該合同與Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D.這種包裝冰山摘自“選擇和使用Copacker ”的約翰E匆忙，博士 It is published by North Carolina State University.這是出版的北卡羅萊納州立大學。

North Carolina State University’s北卡羅萊納州立大學的 Department of Food Science部食品科學 ranks among the top food science departments in the country.躋身前食品科學部門在該國。 This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.這種認識是由於卓越的成就在各個領域的大學的使命：教學，科研，推廣。

The contract 合同

Obviously, written orders should be placed with the copacker.顯然，書面命令應放在與copacker 。 Specifications should be furnished for supplies, ingredients, processing and finished products.規格應為家具用品，原料，加工和成品。 A written contract can help you avoid a lot of problems later on.書面合同可以幫助您避免了很多的問題。 Be sure you understand what you’re contracting for.請務必了解你的承包。 Check with your attorney.請與您的律師。

Below are items which should, at a minimum, be addressed in the contract:以下是項目應在最低限度，解決合同：

• What are the services you are contracting for?什麼是服務，你是承包？ Who will handle raw product testing?誰將處理原料產品測試？ Where are records to be kept?哪裡須備存的紀錄？ How will final product quality be checked?如何將最終產品的質量進行檢查？
• What ingredients and supplies are you responsible for purchasing or providing?是什麼成分和用品，你負責購買或提供？ What is the disposal for excess ingredients or supplies which you purchase or furnish?什麼是處理過剩的原料或用品，您購買或提供？ Where will they be stored between processing runs?如果將他們之間的存儲處理運行？
• What processing manipulations will be required for ingredients such as slicing, dicing, or blanching?怎麼處理手法將所需的原料，如切片，切割，熱燙或？ Are piece sizes specified?一塊大小是指定？
• Will there be samples furnished for your approval prior to the first production run?是否有樣品提供的事先批准的第一個生產運行？ Will there be storage/stability or finished product tests?是否有存儲/穩定或成品測試？
• Are you to be present and consulted during processing plant runs?你是當前和協商處理廠在運行？ If so, are you covered under insurance or Workman’s Compensation?如果是這樣的話，你是屬於保險或工人補償？
• Will you have any coverage under the manufacturer’s product liability insurance?請問您有任何覆蓋下的製造商的產品責任保險？ If so, what will it be?如果是的話，什麼呢？ Note that it will be necessary for you to furnish your own liability insurance to sell your product to stores.請注意，有必要為你提供你自己的責任保險，以銷售您的產品的商店。
• What are the critical factors which must be met in processing, such as pH, packing temperatures, or heat processing?什麼是關鍵因素，必須滿足的加工，如pH ，包裝溫度，或熱加工？ Require documentation that these have been measured and met.文件要求，這些已衡量和滿足。
• Are ingredient substitutions accepted?正在成分替代接受？ What are the limits?有什麼限制？ Are these covered in your ingredient specifications?這些涵蓋在您的成分規格？ Note that manipulation of ingredients may render your ingredient statement or nutritional information on your label inadequate.請注意，操縱的成分可能會使您成分聲明或營養信息的標籤上的不足。
• The contract should note scheduled processes which must be filed and certifications which must be obtained.該合同應注意排定進程必須提交和認證，必須得到的。 If the product is listed under a marketing program such as “Goodness Grows in North Carolina” there must be certification of use of required ingredients.如果該產品是根據列出的市場營銷計劃，如“優生在北卡羅萊納州” ，必須有認證的使用需要成分。
• What is the delivery date of the finished product?什麼是交貨日期的成品？ Must it be immediately removed from the premises?它必須立即從房地？
• What are the payment terms?是什麼付款條件？ Usually these are 10% down and the remainder on delivery.通常這些都是下降10 ％ ，其餘交貨。
• What will render the product unacceptable?什麼使產品不能接受的？ What are the appearance factors such as color, separation, piece size, and texture?什麼是外觀因素，如顏色，分離，一塊大小和質地？ Who will judge adequacy of flavor and taste?誰將判斷是否充足味道和口感？
• What are the appearance factors for the container, such as label placement, closure gasket materials and closure color, or neckband placement, size and color?是什麼因素的出現的容器，如標籤的位置，關閉密封材料和關閉的顏色，或領口的位置，大小和顏色？ How tight is the closure to be?如何嚴密的封鎖嗎？
• Who is responsible for disposal and disposal costs or rework of unacceptable product?誰負責處理和處置費用或返工不可接受的產品嗎？
• The entrepreneur should furnish labels, what size are they to be, what style and orientation, and how are they to be wound?企業家應提供標籤，什麼規模，他們是什麼風格和方向，他們是如何將傷口？ (It is recommended you have the copacker specify the labels in writing to be sure they will run on his equipment). （建議您有copacker指定標籤以書面形式，以確保它們將運行於他的設備） 。
• How much lead-time is necessary for the next and subsequent production runs to be delivered?多少準備時間是必要的未來和隨後的生產經營須交付？
• Will the copacker be required to furnish grade certifications, third party audits or other certifications of lots and batches?請問copacker需提供等級證書，第三方審計或其他認證的地段及批？ The copacker should certify that the label statements are accurate.該copacker應證明標籤報表是準確的。
• What lot or batch coding is to be used?什麼地段或批次編碼是用於？ Where will it be placed on the container and how will ingredient processing and testing records be filed to correlate with the code?如果將它放在容器以及如何將原料加工和檢驗記錄提交給相關的代碼？
• What is the manufacturer’s recall plan?什麼是製造商的召回計劃？ Be sure you have a copy.確保您有一個副本。 How are you to be notified?你是如何獲得通知？
• Is there a noncompete agreement with the copacker?是否有競業禁止協議，與copacker ？ Are confidentiality and privacy issues covered?有保密和隱私問題，涵蓋？
• What finished product testing will be provided?什麼成品測試將提供？

While there may be many other points to be covered in the contract, the above represents those points for which many disagreements occur.雖然可能有許多其他點，涉及的合同中，上述這些點代表的許多分歧發生。 While we recommend an attorney’s advice on contracts, the small entrepreneur may find the cost prohibitive.雖然我們推薦的律師的意見對合同，小企業可能會發現成本高昂。

Make the Relationship Good 使關係良好

A good working relationship with your copacker and an agreement which covers what he is expected to provide will make your venture more pleasant, and hopefully, more profitable.一個良好的工作關係，與您copacker和協議涵蓋他預計將提供令您的企業更加愉快，並希望，更有利可圖。 Get the copacker on your team.獲取copacker您的團隊。 Give him a chance to be properly reimbursed for his services, then concentrate on selling your product!給他一個機會得到適當的補償的服務，然後集中銷售您的產品！

Finding The Right Copacker找到合適的Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D.這種包裝冰山摘自“選擇和使用Copacker ”的約翰E匆忙，博士 It is published by North Carolina State University.這是出版的北卡羅萊納州立大學。

North Carolina State University’s北卡羅萊納州立大學的 Department of Food Science部食品科學 ranks among the top food science departments in the country.躋身前食品科學部門在該國。 This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.這種認識是由於卓越的成就在各個領域的大學的使命：教學，科研，推廣。

How do I find the right copacker? 我要如何找到正確的copacker ？

For the entrepreneur, the best source of information about copackers, their abilities and how they work with entrepreneurs is often other entrepreneurs.對於企業家，最好的信息來源copackers ，他們的能力以及他們如何工作的企業家往往是其他企業家。 Meet other entrepreneurs at state association meetings, food shows, and trade shows.滿足其他國家企業家協會會議上，食品展，以及貿易展。 More specialized copackers will often advertise in food industry trade periodicals and directories.更專門的copackers往往會刊登在食品工業中的貿易期刊和目錄。 State directories of manufacturers will provide information about manufacturing companies.國家目錄的製造商將提供有關製造公司。 Those who list private-label products are usually copackers.這些誰名單私人標籤產品通常copackers 。 University extension services and state food and drug or agricultural marketing agencies can also be of help.大學推廣服務和國家食品和藥物或農業營銷機構也可以有所幫助。

Bring your specifications and checklist to your first meeting with the copacker.把你的規格和清單，以您第一次會議的copacker 。 You may wish to consult your attorney for instructions on protecting the confidentiality of your documents and conversation.您不妨諮詢您的律師指示，保護您的機密文件和談話。 Some copackers will restrict confidentiality agreements only to written specifications, formulations, pricing and customer information.一些copackers將限制只能保密協議的書面規格，配方，價格和客戶信息。 Most will not agree to non-compete arrangements, as that would restrict their livelihood and their business interests.多數人不同意非競爭安排，因為這將限制他們的生計和他們的商業利益。 You may be able to use a model confidentiality contract furnished by the copacker.您可以使用保密合同模式所提供copacker 。

The costs of all services at a copacker must be recovered.這些費用的所有服務， copacker必須收回。 Be sure to have an agreed-upon price for each of these.可以肯定有一個商定的價格為每個。 Once an agreement is reached, be sure you will need a contract for services.一旦達成協議，確定你需要一個服務合同。 Be sure to get a guaranteed price for at least a year.一定要保證價格至少一年。

Some copackers have an in-house R&D department.一些copackers有一個內部的研發部門。 This can produce a considerable savings in time and development costs.這可以產生相當節省了時間和開發成本。

Ask to tour the copacker’s facilities.賣出參觀copacker的設施。 Note the state of cleanliness and order.注意的潔淨和秩序。 Look at the most recent inspection report.看看最近的檢查報告。 Is the copacker operating under a quality control or food safety system such as HACCP?是copacker下運作的質量控制或食品安全體系，如HACCP體系？ Do they have the equipment needed to process, label, and package your product correctly?他們是否有所需的設備過程中，標籤和包裝您的產品是否正確？

Request from the copacker the names of others he has copacked for.要求copacker的姓名等，他copacked的。 It is a good idea to speak with them about what it’s like to work with the copacker; ask about his commitment to schedules and to quality.這是一個好主意，說話的，他們是什麼感覺與copacker ;詢問他承諾的時間表和質量。 Ask about concerns they might have.詢問關注它們可能。

Share both your present and future needs with the copacker.分享您的當前和未來需求copacker同。 Early in the relationship, you may need small production runs, later you may wish to have more volume.早期的關係，您可能需要小型生產運行，後來您可能希望有更多的量。 Can the copacker deliver on production?能否提供copacker生產？ What about peak seasons?什麼高峰期？ In the specialty foods business, there are often seasonal needs, such as, the Christmas holidays, when turn-around time for resupply of stores may be short.在食品專業企業，往往有季節性的需求，如聖誕節假期時，周轉時間為補給的商店可短。 Can the copacker accommodate this?能否適應這一copacker ？

Usually, early in the process, it will be necessary to produce product for storage/stability testing.通常情況下，早日在這個過程中，必須出示產品的存儲/穩定性測試。 You may wish to produce samples in alternate sizes or different containers.你不妨在生產候補樣本大小或不同的容器。 Check to make sure these can be processed.檢查以確保這些問題都可以處理。

Choosing a Copacker選擇一個Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D.這種包裝冰山摘自“選擇和使用Copacker ”的約翰E匆忙，博士 It is published by North Carolina State University.這是出版的北卡羅萊納州立大學。

North Carolina State University’s北卡羅萊納州立大學的 Department of Food Science部食品科學 ranks among the top food science departments in the country.躋身前食品科學部門在該國。 This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.這種認識是由於卓越的成就在各個領域的大學的使命：教學，科研，推廣。

Before you visit the copacker 在您訪問copacker

Before choosing a copacker, do your homework.然後再選擇copacker ，你們的功課。 You should have business and marketing plans in place which outline your product needs in terms of size and type of container, number of units per given period, price to the buyer and sales price.你應該有商業和營銷計劃，其中概述你的產品的需求在規模和類型的容器中，一些單位一定時期內，價格向買方和銷售價格。 Small Business Technology and Development Center can be of assistance.小企業技術開發中心能夠提供協助。 Get technical help from a university, a consultant or a testing laboratory to determine needs for product stability and safety.獲得技術幫助，從一所大學，顧問或測試實驗室，以確定需要對產品穩定性和安全性。

Once you have established the product information, write preparation and process instructions.一旦你已經建立了產品信息，寫籌備和進程的指示。 Write specifications for ingredients, packaging materials, regulatory compliance, and finished product.收件規格的原料，包裝材料，遵守法規，以及成品。

Prepare a checklist of needs you have from the copacker.準備一份清單，你需要從copacker 。

• Will you require product development assistance such as safety determinations, coloring, stabilizers and emulsifiers, or preservatives?請問您需要的產品的發展援助，如安全的決定，著色，穩定劑和乳化劑，或防腐劑？
• What are special product concerns such as; acidity, thermal process, refrigerated ingredients, refrigerated product storage?什麼是特殊產品的問題，如;酸度，熱過程，冷藏原料，冷藏儲存的產品？
• Are there special ingredient concerns?有特殊成分的關注？
• Will the product require specialized ingredients in terms of variety, function, or piece size?將產品需要專門的原料在品種，功能，或一塊大小？
• Will ingredient preparation such as onsite chopping, peeling, coring, or sugaring be necessary?將配料準備，如現場砍，剝離力，取心，或糖化是必要的？
• Can ingredients be purchased ready-to-use?配料可以購買現成的使用？
• Are there alternative sources for specialized ingredients?是否有其他來源的專門成分？

Consult with your attorney and insurance carrier.諮詢您的律師和保險承運人。 What do they feel you should require of your copacker?是什麼，他們覺得你應當要求你的copacker ？ Will a site visit be necessary for them?將網站的訪問是必要的呢？

Remember, scale-up of production from the home kitchen to the first plant trial may produce unsaleable or unusable product.請記住，規模化生產從家庭廚房的第一家工廠的審判可能會產生非賣品或使用的產品。 Factors such as rate of heating, agitation during incorporation of ingredients, holding at high temperatures and pumping can affect ingredient functionality and product appearance.因素，如速度加熱，攪拌過程中把原料，舉行在高溫下和抽水成分會影響產品的功能和外觀。 Adequate product development prior to the pilot run will minimize this, but unforeseen factors may still cause differences in product.足夠的產品開發之前，試運行將盡量減少，但未能預見的因素仍可能導致不同的產品。

How will the final product be distributed?如何將最終產品分配？ If it is to be shipped to a central warehouse, what requirements will you have for the copacker?如果要運到一個中央倉庫，什麼要求將您的copacker ？ Many companies are under mandatory solid waste reduction.許多公司正在強制性減少固體廢物。 Will the product be shipped in boxes or overwrapped trays?將產品運的箱子或overwrapped托盤？ On which kind of pallet shall they be furnished?論哪一種托盤應他們提供的？ Should the boxes be overwrapped or glued to keep them on the pallet?如果箱子被overwrapped或粘使他們的托盤？

Will you need storage of ingredients, supplies, or finished products?請問您需要存儲的成分，用品，或最終產品？ Will you need the copacker to order or ship these materials?請問您需要copacker命令或船舶這些材料？ How much inventory will you need to have on hand?多少庫存將您需要的呢？

Will the potential buyers of your product require that the food be manufactured under particular quality, safety, or certification systems such as HACCP, ISO 9000, Kosher or Halal?將潛在的買家您的產品要求，糧食生產特別是根據質量，安全，或認證制度，如HACCP認證， ISO 9000國際標準，猶太或清真？ Do regulations require USDA compliance, or certification for low-acid canned foods or acidified foods?不要規定要求美國農業部遵守，或驗證的低酸罐頭食品或酸化食品嗎？ Is there mandatory HACCP compliance required?是否有強制性要求遵守HACCP認證？ Is a third party audit required?是一個第三方的審計要求？

Using a Copacker使用Copacker

This packaging tip is an excerpt from “Choosing and Using a Copacker” by John E. Rushing, Ph.D.這種包裝冰山摘自“選擇和使用Copacker ”的約翰E匆忙，博士 It is published by North Carolina State University.這是出版的北卡羅萊納州立大學。

North Carolina State University’s北卡羅萊納州立大學的 Department of Food Science部食品科學 ranks among the top food science departments in the country.躋身前食品科學部門在該國。 This recognition is the result of excellence achieved in all areas of the university’s mission: teaching, research, and extension.這種認識是由於卓越的成就在各個領域的大學的使命：教學，科研，推廣。

What is a copacker? 什麼是copacker ？

Copackers manufacture and package foods for other companies to sell. Copackers製造和食品包裝為其他公司出售。 These products range from nationally-known brands to private labels.這些產品種類繁多，從國內知名品牌的私人標籤。 Entrepreneurs choose to use the services of copackers for many reasons.企業家選擇使用的服務copackers有很多原因。 Copackers can provide entrepreneurs with a variety of services in addition to manufacturing and packaging products. Copackers企業家可以提供各種服務，此外還對製造和包裝的產品。 They can often help in the formulation of the product.他們往往可以幫助制訂產品。 The copacker may function only as a packer of other people?s products or may be in business with his own product line. copacker可能的功能不僅是一種封隔器的其他人嗎？的產品或可在企業自己的產品線。 They may be, in fact, manufacturing several competing products.他們可事實上，一些製造業競爭的產品。 The range of services available from a copacker will vary depending on the size and experience of the copacker and the type of facilities and the capacity of their plant.服務範圍可從copacker會有所不同的規模和經驗的copacker和類型的設施和能力的工廠。

What are the advantages to using a copacker? 有哪些優勢，利用copacker ？

There are many advantages to using a copacker.有許多優勢，利用copacker 。 The most obvious is to reduce startup costs for the food entrepreneur.最明顯的是，以減少啟動成本的食品企業家。 Capital costs of equipment and facilities can be enormous.資本成本的設備和設施可能是巨大的。 Using a copacker allows one to more accurately predict overhead costs due to manufacturing.使用copacker允許一個更準確地預測間接費用由於製造業。 Using a copacker can also reduce lead-time in getting a product to market.使用copacker還可以減少鉛的時間讓產品推向市場。 Choosing a copacker who already has processing lines in place almost makes manufacturing, packaging, and labeling a food product a matter of placing an order.選擇一個copacker誰已經加工線，幾乎使生產，包裝和標識的糧食生產問題將命令。 The copacker may have experience with similar products which is transferable to the product you wish him to copack.該copacker可能有類似的經驗，產品轉讓的產品你想他copack 。

With established business, the copacker will usually have the proper regulatory certifications, lines of credit for purchasing supplies and ingredients, insurance, food industry contacts and sources to get the job done efficiently.既定的業務，將copacker通常有適當的管理認證，信貸額度，用於購買用品和材料，保險業，食品業的聯繫和來源，以完成工作效率。 They should be familiar with quality parameters, food safety requirements, and shipping needs.他們應熟悉質量參數，食品安全的要求，和航運需要。 They will have the proper facilities for receiving and storing ingredients and can arrange storage of finished product.他們將有適當的設施，接收和儲存原料，並可安排貯存成品。 Some copackers will offer other services for entrepreneurs such as product stability testing, nutritional labeling, formulation assistance, ingredient substitution, and other product development services.一些copackers將提供其他服務的企業家，如產品穩定性測試，營養標籤，制定援助，原料替代，和其他產品的發展服務。 In addition, they can offer suggestions on packaging and labeling the product, usually based on the types of filling, capping and labeling equipment in their facilities.此外，他們還可以提供建議，包裝和標籤的產品，通常是基於類型的灌裝，封蓋和標籤設備，設施。 They can direct you to professionals who can assist you in the design and marketing of your product.他們可以直接您專業人員誰可以幫助您在設計和營銷您的產品。 They usually offer the advantage of buying supplies and ingredients in bulk.它們通常提供的優勢，購買用品和大宗原料。 They can arrange palleting and shipping to meet the needs of the buyer.他們可以安排palleting和運輸，以滿足買方。 costs due to manufacturing.由於成本製造。 Using a copacker can also reduce lead-time in getting a product to market.使用copacker還可以減少鉛的時間讓產品推向市場。 Choosing a copacker who already has processing lines in place almost makes manufacturing, packaging, and labeling a food product a matter of placing an order.選擇一個copacker誰已經加工線，幾乎使生產，包裝和標識的糧食生產問題將命令。 The copacker may have experience with similar products which is transferable to the product you wish him to copack.該copacker可能有經驗，類似的產品，這是可轉讓的產品你想他copack 。

What types of obstacles might an entrepreneur face? 哪些類型的障礙可能面對的企業家？

In addition to the above advantages for using a copacker, food entrepreneurs may face a variety of obstacles to manufacturing their own product.除了上述優勢，利用copacker ，食品企業家可能面臨的各種障礙，製造自己的產品。 They may not possess the experience and expertise necessary to manufacture a food product.他們可能不具備的經驗和專門知識，以製造必要的糧食產品。 There may be zoning laws, which restrict certain business activities on the entrepreneur’s property.有可能是分區法，限制某些商業活動的企業家的財產。 Loss of economies of scale for the entrepreneur may be such that the cost of the ingredients and packaging may be prohibitive.損失規模經濟的企業家可能是這樣的成本和包裝材料可能會望而卻步。

Packaging That Sells包裝銷售

For the last couple of weeks I have been covering the negative impression that consumers have about packaging.在過去的幾個星期我一直在覆蓋的負面印象，消費者對包裝。 I have tried to dissect all of the ranting and raving from nay-sayers about packaging that doesn’t work.我試圖解剖的所有演說和囈語從伍茲的包裝，不工作。

Just last week Britain’s National Federation of Women’s Institutes (NFWI) launched a campaign highlighting supermarkets wasteful packaging policies.就在上週，英國全國婦女聯合會的院校（ NFWI ）發起了一場運動，突出超市的浪費包裝的政策。 Granted this was in the UK, but similar initiatives could happen here.當然這是在英國，但類似的舉措可能發生在這裡。 I checked it out briefly and I don’t get it.我檢查出來簡單，我沒有得到它。 They are complaining about an packaging that keeps the food protected and sanitary.他們抱怨的包裝，讓糧食保護和衛生。 We need to be prepared and be aware that there are nonsensical reasons that your packaging may come under fire.我們需要做好準備，並意識到有無意義的原因，您的包裝可能會受到攻擊。 Just be sure you are covering all your based and anticipate in advance when you might have a problem.只是可以肯定你是涵蓋所有的基礎和預期提前當你有問題。

The main thing to visualize is that the role of packaging has changed.主要的設想是，包裝的作用已經發生了變化。 Detractors just don’t understand what the package really does.反對者只是不明白他的包確實。 It’s no longer enough for the package just to get product to the retail environment in a satisfactory condition, now it has to “sell” the product too.它已經不再足夠的包只是為了獲得產品的零售環境中一個令人滿意的條件，現在它已經以“賣”產品太多。 Packaging plays an integral role in the decision to purchase a product or not.包裝起著不可或缺的作用在決定購買產品或沒有。 The problem is that what the consumer desires is constantly changing.問題是，什麼是消費慾望不斷變化的。 Market trends come and go.市場趨勢來來去去。 I have mentioned growth niches occurring in the food industry before.我剛才提到的增長領域發生的食品工業面前。 Corresponding to the growth are niches that are declining too.相應的增長領域是下降了。 Just like I stated “In What’s In Your Bottle.” Bottled water sales recently surpassed soda sales.就像我說“在什麼是在您的瓶。 ”瓶裝水銷售額超過最近純鹼銷售。 I was beginning to think the bottled water market was tapped out too.我開始認為，瓶裝水市場是挖掘出來。 But creativity never ceases to amaze me.但創造力從未停止地給我帶來驚喜。 We are still welcoming new bottled water product introductions and there is a market for even the most esoteric consumer.我們仍然歡迎新瓶裝飲用水產品的推出，有市場，即使是最深奧的消費者。

It’s important to understand the evolution of the package because now products are using the packaging as the primary sales tool.重要的是要理解的演變封裝，因為現在正在使用的產品包裝作為主要的銷售工具。 Gone is the day of the sales clerk who answer your questions about the product.亂世佳人是一天的售貨員誰回答你的問題的產品。 The role of the package is no longer passive.的作用，包不再是被動的。 Its has to “speak” to the consumer both literally and figuratively.它要“說話”的消費者都字面和比喻。 (Talking packages are the wave of the future.) Think of all the great packaging applications available if your package talked and could tell you how old the product was, what you should serve it with or that you need to buy this companion product. （談包未來的潮流。 ）想想所有偉大的包裝應用可如果你的軟件包交談，並可以告訴您多大年紀了產品，你應該用，或您需要購買此配套的產品。 What a sales tool!什麼是銷售工具！

That’s only a fraction of what the new packaging can do.這只是一小部分是新包裝可以做。 Most importantly, it is imperative that you think about your product package.最重要的是，當務之急是，您認為您的產品包裝。 Does it “connect” with the consumer?難道“連接”的消費者？ In a sea of sensory overload what is going to make your package different?在海上的感覺超載是怎麼回事，讓您的包不同？ It could be shape, color, size, uniqueness of design or even smell.這可能是形狀，顏色，大小，獨特的設計，甚至氣味。 Are you utilizing any of the new smart and intelligent applications packaging applications?你利用任何新的智能和智能應用的包裝應用？ Does you package fulfill a need and explain in clear concise statements the benefits of buying your product.請問你包履行需要，並解釋清楚簡明報表的好處購買你的產品。 Is it easy to read and understand?它容易閱讀和理解？

So start your analysis by viewing your package from the eyes of the consumer.因此，開始您的分析看您的包裹從眼睛的消費者。 If you are buying it, what’s going to compel you to pick it up off the shelf?如果要購買它，這是怎麼回事，迫使你能趕上現成的？ Is it just sitting there lost amongst rows of competitive products?只是坐在那裡失去了行之間有競爭力的產品嗎？ Think in terms of your package calling out to you “buy me, buy me.” Does your product do this?想從您的包裹喊你“我買，我買。 ”請問您的產品做到這一點？ If not, your package isn’t doing its job.如果不是這樣，您的包裹沒有做其工作。 It must persuade the consumer to purchase the product.它必須說服消費者購買產品。 Thinks about some of the latest packaging innovations and how to incorporate them into your product packaging.思考一些最新包裝的創新，以及如何將它們納入您的產品包裝。 Consider the consumer mind set.考慮到消費者的心態。 Is your package perceived in a negative light negating the benefits of the product within?是您的包裹自覺從負面的角度否定的利益範圍內的產品？

All these questions need to be answered.所有這些問題都需要加以回答。 Don’t simply to address them in the initial package design; it’s an ongoing process.不要只是為了解決這些問題在最初的包裝設計，它是一個持續的過程。 As I mentioned at the beginning of this piece, the consumer is a moving target and your package has to move along with them in the right direction.正如我前面提到在本月初件，消費者是一個移動的目標和你的軟件包已沿著與他們在正確的方向前進。 Be sure the consumer you are trying to capture receives the right message.可以肯定的消費者您正在嘗試捕捉得到正確的信息。

Here are a few types of packaging coming under fire by consumers that could impact your success or failure:這裡有一些類型的包裝也發生了消費者，從而會影響你的成功或失敗：

• Products that are perceived to be over packaged產品被認為將超過包裝
• Products that are in clamshells產品有clamshells
• Products that are misleading as a result of the claims on the packaging產品，誤導所造成的索賠要求在包裝上
• Products that are in packaged materials deemed environmentally unfriendly產品的包裝材料被認為對環境不友好
• Packaging that doesn’t work包裝不工作
• Packaging that doesn’t deliver as promised包裝，不按照承諾提供

So think about your product packaging right now and determine whether it is helping to sell your product, or not.所以想了解您的產品包裝現在確定它是否有助於銷售您的產品，或沒有。

About the Author: 作者簡介：

JoAnn Hines is the Chief Executive Officer at JR Hines International, a firm providing consulting services in the packaging industry.海因斯是脫掉首席執行幹事乘坐JR海因斯在國際，該公司提供諮詢服務的包裝工業。 For over 30 years, Ms. Hines has been engaged in packaging trends, forecasting, ideation/brainstorming and implementing innovative new packaging technologies. 30多年來，海因斯女士一直在從事包裝的趨勢，預測，意念/集思廣益和實施創新的新的包裝技術。

Need insights on packaging trends that can impact your business?需要了解包裝趨勢，可能影響您的業務嗎？ Get the Packaging Diva on your team.獲取包裝女神的團隊。 Visit訪問 PackagingUniversity.com to find out about the latest packaging innovations.了解最新的包裝創新。

Selecting A Contract Packager選擇一個合同包裝

Contract packagers (or co-packagers) can offer expert, cost-efficient, practical solutions to help you initiate, organize, streamline or improve your packaging or packaging operations.合同包裝（或共同包裝）可以提供專家，具有成本效益的，切實可行的解決辦法，以幫助您發起，組織，簡化或改善您的包裝物或包裝業務。

The secret is finding a co-packager who can offer the specialized services you need.秘訣是找到一個共同包裝誰可以提供專門的服務，您的需要。 Here are some important points to consider when selecting a co-packaging service:以下是一些重要的觀點時要考慮選擇一個共同的包裝服務：

• Determine, as closely as possible, the nature and scope of the problem to be addressed, and the specific problem or task that you would like the co-packager to work on.確定，盡可能密切的性質和範圍的問題加以解決，具體的問題或任務，你想共同包裝的工作。
• Consult this website to find professional co-packagers with the specific expertise you need.本網站協商，尋找專業合作包裝的專門知識您所需要的。
• Identify co-packagers with the expertise you require.確定共同包裝與您所需要的專門知識。 Conduct a preliminary assessment of each of the most promising and appropriate candidates.進行初步評估的每一個最有前途的和適當的候選人。
• If you have questions about a candidate’s background, call and ask questions.如果您對此有疑問的候選人的背景，電話和提問。 The key staff at a professional co-packaging service will be happy and proud to discuss the company’s qualifications to solve your problems, the staff’s professional experience, offer references, and supply any information needed to help you make your decision.關鍵的工作人員在一家專業公司包裝服務將高興和自豪，討論公司的資格，以解決您的問題，工作人員的專業經驗，提供參考，並提供任何必要的信息，以幫助您做出你的決定。
• Interview by phone or in person the most promising candidates to verify that their experience matches your needs.面試通過電話或親自最有希望的候選人，以確認他們的經驗符合您的需求。
• Find out if the candidate is an active, professional co-packager.查找如果候選人是一個積極的，專業的合作包裝。 Be sure to ask any question that might have a bering on a contract packager’s qualifications.一定要問任何問題，可能有白令合同包裝的資格。 What types of projects has the company worked on in the past?哪些類型的項目公司的工作在過去的？ How long has the company been in operation?多久了該公司一直在運作？ How big is the company?究竟有多大的公司嗎？ What size company does the contract packager most frequently work with?什麼大小公司沒有合同的包裝最常見的工作？ How are fees typically determined?如何費用一般確定？ How many of the contract packager’s accounts are repeat business?有多少合同包裝的決算是重複的企業？ Is it a member of and active in the Contract Packaging Association?它的一名成員，並活躍在合同包裝協會？
• Meet the key staff.滿足的關鍵人員。 Make sure you are introduced to the quality control and operations people.請確認您介紹了質量控制和操作人員。 The managerial and supervisory staff should have extensive experience in your industry with an understanding of your markets and a strong engineering background.的管理和監督人員應具有豐富的經驗與您所在行業的了解您的市場和強大的工程背景。 The co-packager also should have training records for inspection by a prospective customer for the asking.共同包裝也應該有培訓記錄，檢查潛在客戶的要求。
• Visit the facility to check out the housekeeping.訪問該設施，檢查了工地。 A co-packager should be agreeable to letting you view the premises unless it would violate a confidentiality agreement.阿合作包裝應同意讓您檢視的處所，除非它違反了保密協議。
• Once you’ve finished the interviewing process, request project proposals from the contract packagers whom you are seriously considering hiring.一旦您完成了面試過程中，要求項目建議書從合同包您正在認真考慮聘用。 Make sure the final proposal(s) contain well-defined “Scope of Work,” “Services to be Provided,” and “Description of Fees” or “Fee Schedule” sections.請確定最後建議（星期日）載有明確界定的“工作範圍” ， “提供服務”和“收費說明”或“費用表”章節。
• Consider what is not in the proposals as well as what is: production rates, number of shifts, penalties for order changes or cancellation, storage for raw materials and finished product, and so forth.考慮什麼是不建議以及什麼是：生產速度，一些變化，為了刑罰變更或註銷，儲存原材料和成品，等等。
• Resist the temptation to base your decision on price alone.抵制誘惑，基地的決定僅在價格上。 A co-packager should ultimately act as an extension of your business.阿合作包裝最終應作為一個延伸您的業務。 Often, what appears at first to be a more expensive contract packaging service will more than make up for the difference in the fees by saving you more money and solving your specific problems more efficiently.通常，似乎首先是一個更昂貴的包裝服務合同將超過彌補差異的費用節省你更多的錢和解決的具體問題，更有效。
• After you’ve fine-tuned details and reached an agreement on the co-packager’s proposal (particularly the “Scope of Work” section), sign a contract and/or issue an appropriate purchase order.在您微調細節和達成一項協議，共同包裝的建議（尤其是“工作範圍”一節） ，簽訂合同和/或問題的一個適當的採購訂單。
• Provide input, support and on-going interest to the co-packager thoughout the project.提供投入，支持和正在進行的利益共同包裝thoughout項目。 Bear in mind that you may be asking the contract packager to become familiar overnight with the knowledge of systems, technology and product quirks your company has had years to develop and work through.記住，你可能會問合同的包裝熟悉一夜之間的知識系統，技術和產品怪癖貴公司已來制定和通過。
• Be open to suggestions.開放的建議。 Contract packagers are innovative, versatile and accustomed to efficiently working within narrow time frames.合同包裝具有創新性，多功能和習慣能夠有效地縮小內工作的時限。 From experience, they often can suggest minor modifications that will save your company time and money.從經驗看，他們往往可以建議略作修改，將您的公司節省時間和金錢。
• Be sure the co-packager knows and your organization understands that the contract packager is working for an executive within your company with sufficient authority to ensure that the contract packager has the full cooperation of everyone involved with the project.可以肯定的共同包裝知道和了解您的組織，合同包裝正在努力執行貴公司內部有足夠的權力，以確保合同的包裝已充分合作，每個人都參與了這個項目。

If you are ready to hire a contract packager, please call us today!如果你願意僱用合同包裝，請撥打我們今天！

How To Package A Cause To Sell More Products如何封裝的原因，以銷售更多的產品

What is “cause marketing” anyway?什麼是“事業營銷”嗎？ I think it is a misunderstood concept for the vast majority of people.我認為這是一個被誤解的概念絕大多數人。 The definition for this type of campaign came from the Cause Marketing Forum.該定義為這種類型的運動來自市場營銷論壇的原因。 (Note: It is not the endorsement of a product by a celebrity to sell more products.) We will touch more on celebrity marketing and product packaging in a future issue. （注：這是不是認可一個產品由一個名人出售更多的產品。 ）我們將接觸更多的名人營銷和產品包裝在未來的問題。

When I spoke at the M2W conference about cause marketing to women, I was surprised to find other speakers talking about the same issue.當我講了約M2W會議營銷事業的婦女，我驚奇地發現其他發言者在談論同樣的問題。 The problem was that all of us used the same example of supporting a cause (breast cancer) in marketing to women.問題是，我們所有人都使用相同的例子，支持一個事業（乳腺癌）的營銷婦女。 I know breast cancer is an important issue and companies like Yoplait and Eveready have done an excellent job in using this as a marketing tool.我知道乳腺癌是一個重要的問題和公司Yoplait和永做了出色的工作中以此作為市場營銷工具。 Unfortunately, it’s really sad when experts use the same example to illustrate cause marketing.不幸的是，它真的傷心時，專家們使用相同的例子來說明營銷事業。 This begs that there are a lot of missed cause marketing opportunities out there.這引出，有很多原因錯過了銷售機會了。

There are many excellent causes that make great opportunities for enhancing your packaging’s “sale appeal” too.有許多出色的原因，使巨大的機遇，加強您的包裝的“買賣呼籲”太。 I found a very interesting example from Celestial Seasonings tea packaging.我發現一個非常有趣的例子來自天體調味茶包裝。 The graphics on packs of two new teas feature woman wearing a designer style red dress icon and provide educational information about women’s risk of heart disease.圖形上包了兩個新的茶葉功能的婦女佩帶設計師風格穿著紅色裙子的圖標，並提供教育資訊的婦女患心髒病的風險。 Additionally, Celestial Seasonings pledges a portion of the proceeds from the sale of new teas to WomenHeart.此外，認捐天體調味料的部分收益來自出售的新茶，以WomenHeart 。 They also donate up to $100,000 generated from the Red Dress pin offer featured on 17 million tea boxes.他們還捐贈高達$ 100000產生的紅色禮服引腳上提供特色茶1700萬盒。 In addition, they expanded on the theme with other media events.此外，他們還擴大了的主題與其他媒體的事件。

What about the message on bottled water?什麼訊息瓶裝水？ “Buy Water, Help Children.” Does it work for you? “買水，幫助兒童。 ”它是否為您工作？ Their founders hope so because that’s the idea behind Ethos bottled water.其創始人希望如此，因為這背後的想法校風瓶裝水。 In a crowded marketplace (there are more than 800 different brands of bottled water) Ethos sets itself apart through its social mission.在一個擁擠的市場（有超過800種不同品牌的瓶裝水）校風集除了本身通過其社會使命。 Can this product connect though its product packaging?該產品可以連接但其產品包裝？

Two weeks ago I wrote “The Power of the Package” and discussed how mainstream marketers are losing out with conventional advertising.兩個星期前我寫的“電力包裝” ，並討論了如何主流市場失去了與傳統的廣告。 I offered information on the importance of how your packaging needs to engage, evoke, and engross the consumer with the right marketing message.我提出的信息的重要性，如何包裝你需要參與，喚起，並獨占消費者的權利的行銷訊息。

Just this week Ad Age reported that a new book reports that 37% of all advertising is wasted.就在這個星期的廣告時代的報告說，一本新書報告說， 37 ％的廣告是浪費。 The book by marketing industry veterans, Greg Stuart and Rex Briggs, details a five year research project that tracked $1 billion in ad spending by 36 major marketers and concluded that 37% of all advertising spending is wasted.這本書的營銷行業老兵，斯圖亞特和獺布里格斯，詳細一項為期五年的研究項目，跟踪了10億美元的廣告支出的36大營銷並得出結論認為， 37 ％的廣告支出是浪費。

I agree that it is wasted.我認為這是浪費。 I have been studying this issue for a while and looking at advertising marketing messages (especially on the packaging).我一直在研究這個問題了一會兒，看廣告的營銷信息（尤其是在包裝上） 。 I wonder every time I see a new campaign at whom is it aimed.我不知道我每次看到一個新的運動，人是它旨在。 Most the time it’s totally unclear to whom the product is aimed.大部分的時間，完全不清楚他們的產品是。 Despite all that is being written about marketing to various demographic groups, they still don’t get it in the advertising messages.儘管所有正在寫營銷的各種人口群體，他們仍然沒有得到它的廣告信息。 Major demographic markets are overlooked.主要人口市場的忽視。 In fact, I will be speaking about some important demographics at two upcoming conferences.事實上，我將談論一些重要的人口在兩個即將舉行的會議。

So think about causes that your company can identify with.因此，思考原因，您的公司可以識別的。 Consider causes where there is synergy between the message and the product.考慮原因有協同關係的信息和產品。 Don’t just pick a cause for a marketing gimmick.不要只選擇一個事業的營銷花招。 It needs to complement and expand your brand.它需要補充和擴大您的品牌。

How can you integrate the cause into your product packaging?你怎麼能結合的原因到您的產品包裝？ Can you successfully create a compelling message?你能否成功地建立一個引人注目的訊息？ Will the “cause” and the manner in which it is portrayed on your product packaging engage the consumer and get them to pick your product up off the shelf?將“原因” ，並以何種方式描述它是您的產品包裝進行消費，並讓他們選擇你的產品了現成的？

Cause marketing is a valuable and innovative marketing tool.營銷事業是一種寶貴的和創新的營銷工具。 Successfully utilized it can get expanded media coverage at different times during the year.成功地利用它可以擴大媒體的報導在不同的時間在這一年裡。

So, think about the causes that make sense for your product.因此，思考的原因，使適合您的產品。 Integrate them into your marketing plan.把它們納入自己的營銷�